Do Podcasts Work In Media Pitching

Regarding media pitching, emails are the best bet for almost every founder out there.

But wait a minute.

As a founder, didn’t you wish for another alternative that had quicker response rates and less competition?

Well, at this point, we’re on the same page. You’re thinking about how podcasts could work in media pitching and we’re about to explain that.

Simply put, appearing on podcasts can open doors to broader media attention for your business.

So, it's a yes. Podcasts can do wonders in media pitching but as a founder.

• How do you do that?

• What are the mistakes to avoid in such podcasts?

• Do journalists even bother about such podcasts?

Well, hold your horses because we will discuss these points as we further explore the importance of podcasts in the media landscape.

The Importance of Podcasts in Media Landscape: What Changed and What Remains!

Ever since the introduction of podcasts, this type of media communication has attracted a huge audience ( journalists included).

The start could go back to the radio era, when people would buy subscriptions and wait to listen to their favorite TV show.

Fast forward, we now have 4K video resolution with crystal clear audio to listen to get our daily dose of knowledge.

Here’s a small comparison to help you know those secret points that will make podcasts work in media pitching.

What Changed:

Audience Engagement:

Podcasts have changed from niche segments to mainstream media as YouTube remains the top channel for consumption.

Now for founders who are pitching their business, this shift means your story can reach a broader and more diverse audience. Edison Research reports that 31% of weekly podcast listeners prefer YouTube.

Pitching to media through podcasts would automatically create a ripple effect.

Influence on Journalism:

The rise of podcasts has redefined how journalists source stories.

Yes, we understand it might sound awkward since podcast pitching isn’t a norm but many journalists now rely on podcasts to find authentic voices and compelling narratives.

What Remains:

Authentic Storytelling:

Podcasts live on raw, unfiltered storytelling.

For founders, this is a golden opportunity to present your journey in a way that resonates with listeners and journalists alike. Authenticity translates into credibility, which can be a game-changer in media pitching.

Niche Targeting:

Ever since the beginning, podcasts always targeted specific audiences with precision. This focused exposure is something traditional media channels often struggle to provide.

How Can You Make Podcasts Work in Media Pitch? All Explained in Just 5 Simple Tips

1. Research About a Relevant Podcast Channel

The golden motto for pitching a podcast is:

Research and Research. Data never disappoints and the more you know about this podcast field, the better it gets.

First, search on YouTube, Spotify, or Apple Podcasts about podcast channels. Podcasters who have hosted guests similar to your niche are the best starting point.

Once done with the finding part, listen to at least 2-3 of their recent podcasts. Understand the host's tone, structure, and content preference. Pay close attention to how the host is engaging with their guests and what type of stories he/she likes.

Lastly, focus on the audience demographics and episode descriptions too.

2. Learn About The Secrets To Land Perfect Interviews

Every podcast is conversational and the interview will only go well as long as you can speak confidently.

But, what exactly are you going to speak about?

Share the insider secrets of your business to spark interest? That’s a Bad idea.

Maybe share the building blocks of how you established your SaaS startup? Too boring!

That's why we recommend our readers to always know the D.I.S. strategy. It is about:

Difference

Challenge conventional thinking or offer a fresh take on familiar topics.

Interesting:

Capture and maintain the listener's attention.

Significant:

Share actionable advice, inspiring stories, or thought-provoking ideas that listeners can apply to their own lives or businesses.

Plus, practice delivering your message. Speak slowly and focus on presenting statistics, being enthusiastic, and leaving an impression.

If possible, record yourself answering common interview questions. This will help refine your delivery and ensure you come across as polished and prepared when the time comes.

3. Create Your Story

Your story is the core of your pitch. Think about what sets you apart—your challenges, victories, or unique insights into your industry. A strong narrative can make you irresistible as a podcast guest.

However, it's not that easy. Founders are always confused about finding the right balance between over-exaggerating or not showing enthusiasm during interviews.

For a balance, keep your story based on the truth, and match it with the audience's interests. For instance, if the audience loves to hear a startup story, talk about your entrepreneurial journey, what were the important lessons learned, and some advice.

If they like to hear entertainment stuff, talk about funny events happening in your office and what are some great learning lessons from them.

Remember, your goal is to entertain, inform, and provide value, not just to promote your business.

4. Write a Professional Podcast Pitch Email

Your podcast pitch is going to be your first impression and keep it professional and concise (no spam).

Start with a formal greeting like Hello, Good Evening, or anything that suits you.

Introduce yourself in some lines and then mention one of their recent podcast ep you really enjoyed. Explain why your expertise complements their content and talk about a specific topic/angle you can discuss.

For example: “I loved your recent episode on scaling a SaaS startup. As a founder who’s bootstrapped my own SaaS business to $1M ARR, I’d love to discuss strategies for growth without outside funding.”

Include links to your website, LinkedIn, or past interviews to create trust. Close with a CTA, such as suggesting a time to connect or asking if they’re open to discussing further.

5. Pitch Your Podcast to Other Media Outlets/Journalists

If you pitched to a relevant podcast channel, there’s a high chance you would have secured the interview.

Done and dusted? Not quite much.

A podcast appearance doesn’t end with the recording. These interviews are a springboard for further media exposure.

After your episode goes live, use this golden opportunity to pitch your story to journalists and media outlets.

Send personalized follow-ups to media professionals, referencing the podcast as a proof point of your credibility.

For instance, you could write: “I recently discussed [topic] on [Podcast Name], and I believe your audience would find it equally valuable.” Provide a link to your podcast episode, summarizing key takeaways that align with the journalist’s beat.

Plus, share your podcast appearance on LinkedIn, Twitter, and other platforms. Tag the podcast host and highlight the key themes you discussed. This not only amplifies your exposure but also demonstrates your thought leadership.

Are Follow Ups Considered a Thing When Pitching Podcasts?

Let alone sending a follow-up, some founders even hesitate to send the pitch thinking “It looks weird to send a podcast as a pitch”

Well firstly, you can send your follow-ups when pitching podcasts. But these follow-ups need to be well-structured and written to the point.

If you have attached the link to the podcast episode in the previous message, do not repeat it. This would automatically put the message in the “spam” category.

Plus, only keep the follow-up 2-3 lines max, without stuffing in too many extras.

Here’s how a follow-up email would look that’s written for pitching podcasts.

Subject: Following Up: Excited to Collaborate on The Growth Chronicles

Hi Sarah,

I wanted to follow up on my earlier email about being a guest on The Growth Chronicles. As the founder of StartScale, I’d love to share actionable tips on scaling SaaS businesses to $1M ARR, something I think your audience would find valuable.

Let me know your thoughts!

Best,
John Parker
Founder, StartScale

Wrapping It Up, What You Need To Know Before Your First Podcast Goes Viral:

So, before your podcast appearance hits the spotlight, think about a few overlooked but essential steps.

First, focus on timing. Don't go into over-explaining or dragging out answers. Value the listener’s time by keeping it engaging and to the point. Also, don’t stuff in a call-to-action during the interview. If there's a nice opportunity, invite the listeners to visit your website, follow you on social media, or download a free resource.

Lastly, always think about a ripple effect. A podcast appearance opens doors to other opportunities, so be ready to handle inquiries or collaborations that might come your way. Treat every podcast as a chance to refine your message and grow your network.