What Journalists Secretly Hate About Most PR Emails
PR Emails are always a shot in the dark. Hours of research, with weeks of planning, but once you send it, there's no guarantee for a response. But did you know…
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What Journalists Expect from Early-Stage Startups
There comes a point in every startup’s journey when pitching to journalists becomes a requirement. This point could be at the end of a quarter, a product…
Top 10 Startups that Successfully Gained Media Attention -- Here's How you Can Do the Same
In a world where startups face challenges like scaling profitability and growing their workforce, media attention isn’t just a luxury—it’s a necessity for…
Top 5 Media Databases Compared
When it comes to getting your story out to the public, it all comes down to 2 big factors. The right PR The Right Media Databases Media databases? Aren't there…
The Ultimate Guide to Content Marketing for Startups
Back in the late 90’s, a business would only need a strong idea, an intelligent founder, and some capital to thrive. Well, not anymore. In a highly competitive…
The Top Industries Journalists Are Covering in 2026
Political problems, startup booms, or Middle-Eastern warfare. It has become quite unpredictable to know what direction a journalist might choose. Plus, it's…
The Importance of Niche Journalist Connections for Startups in 2026
Having solid relations with your niche journalists is often considered a secret code of success for successful PR. But, is it true? Will journalists in your…
Should You Pitch Yourself or Hire a PR Agency
It’s not a secret that many founders find it difficult to pitch their brand to the media, especially the Tier 1 outlets. The pressure to create a perfect…
Should You Be Using AI to Pitch Journalists
Who hasn’t heard criticisms like AI is bad, It looks unrealistic, or AI lacks emotions… Makes one think about who would be using AI in media pitching since…
Media Pitch vs Press Release – What You Need To Know
So, it's that time of the year, when your business is all set for new announcements. Product launches, business research or maybe a tech event. Moments like…
Is Influencer PR the New Media Pitch
There used to be a time when journalists were the only source of media. You want your business to get attention? Pitch to a journalist and wait for the 9 pm…
How to Navigate Media Relations as a First-Time Founder
Every other day, we hear of a new business making its way but the success ratio? Quite not the way one would expect… (as low as 10 percent). And the biggest…
How to Handle Media Rejections
After spending multiple hours on a media pitch, and then it gets rejected or maybe ignored. Frustration, anger, and impatience. We get those feelings… Every…
How to Get Media Coverage Without Relying on Press Releases
Fresh founders and media coverage. A battle that sounds impossible to win without the aid of press releases. Well, not in our case. Press releases aren’t your…
How to Get Featured Without Paying for Ads
No matter how big or small your business is, there’s one thing every founder craves… Media attention! Talking about industry giants like Apple, Gucci, and…
How to Connect with Journalists at Events and Online
You're at an event or scrolling through LinkedIn, and you spot a journalist whose attention could transform your startup’s visibility. But how do you approach…
Do Podcasts Work In Media Pitching
Regarding media pitching, emails are the best bet for almost every founder out there. But wait a minute. As a founder, didn’t you wish for another alternative…
Can AI-Powered Media Pitches Outperform Traditional Ones
The AI boom has affected quite a lot of industries. Let it be food, modeling, or even transport. Every niche is now enhanced through AI but, the main question…
Best CRM Tools for Managing Media Contacts in 2026
Tired of the old-school PR grind? We understand the frustration. Sticky notes and the constant fear of missing an important deadline, it's exhausting. However…
10 Do's and Dont's Of Following Up with Journalists
Companies spend hours and even days to come up with a perfect media pitch. However, with a fully spammed email box or an X account, it's completely normal for a journalist not to respond to you. But...
The Impact of Social Media on Traditional Journalism
Social media has transformed the media industry in dozens of ways. From the days of newspapers to the decline in TV-watching hours,, people have found social media more convenient than...
How to Craft a Media Kit That Journalists Will Love
In 2024, where securing PR has become a big challenge, media kits are a total game changer. However, the real problem steps in when early-stage founders think only "PR Experts or High-Tech graphic designers" know the art of an attractive media...