Aaron Baker - Profile and Journalist Details

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Aaron Baker

Aaron Baker

Verified

Anchor and Reporter, WYFF-TV (Greenville, SC)

Greenville

Biography

Aaron is an Emmy-nominated news anchor who joined WYFF News 4 in October 2022. Previously, he was an evening anchor at KYTX in Tyler, Texas. In his time there, he acted as the lead evening anchor through the COVID-19 pandemic, a serial killer trial, severe weather, evacuations, protests and elections. He also reported on the housing market boom, business challenges during the pandemic, and state politics. His 12 years of experience on camera include time as a host at the Home Shopping Network and on YouTube as host of a popular technology show. Born and raised in Asheville, Aaron attended Western Carolina University and UNC Charlotte. He is happy to be back home - and to be telling stories about the community he grew up in. When he’s not at work, Aaron loves running, being outside, and spending time with his family. Aaron and his wife Jess have been married since 2013. They have two kids and two cats named Callie and Oscar.

Final Covers

Hunting, Travel Outdoor Gear, Surfing Ski Resort News, E-Bikes Splitboarding,Snowboarding

Journalist Type

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Seniority Positions

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Medium Formats

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Content

Total articles 136

  • What does 'containment' mean as crews continue to fight wildfires in South Carolina

    By Aaron Baker Verified| WYFF-TV (Greenville, SC) Verified LINES, IT SHOULD DIE OUT. AND AS THE FIRES IN OUR AREA CONTINUE TO BURN, FIRE CREWS ARE GIVING REGULAR PROGRESS REPORTS AS PART OF THE UPDATES, YOU’LL OFTEN HEAR A CONTAINMENT PERCENTAGE. BUT WHAT DOES IT MEAN FOR A FIRE TO BE CONTAINED? CONTAINMENT DOES NOT MEAN A FIRE HAS BEEN EXTINGUISHED. IT REFERS TO THE EXTENT TO WHICH A FIRE HAS BEEN KEPT FROM SPREADING FURTHER. THE MEASURE OF CONTAINMENT IS BASICALLY A PERIMETER.

    By Aaron Baker Verified · WYFF-TV (Greenville, SC)

    Mar. 25, 2025

  • Interview: North Carolina Gov. Josh Stein on Helene recovery

    By Aaron Baker Verified| WYFF-TV (Greenville, SC) Verified Nearly six months after Hurricane Helene, progress has been seen all across Western North Carolina, from the reopening of Interstate 40 at the Tennessee state line to the new bridges reconnecting communities. In a one-on-one interview in Swannanoa with WYFF News 4, North Carolina Gov. Josh Stein reflected on the work done so far and the recovery that is still ahead. I asked him what his thoughts were when he saw the damage in person for the first time.

    By Aaron Baker Verified · WYFF-TV (Greenville, SC)

    Mar. 11, 2025

  • Popular TV chef coming to Peace Center on Feb. 26

    By Aaron Baker Verified| WYFF-TV (Greenville, SC) Verified EFFORTS, WITH MORE TO BE VOTED ON SOON. TELEVISION PERSONALITY, CHEF AND AUTHOR ALTON BROWN IS BRINGING HIS LAST BITE TO GREENVILLE LATER THIS MONTH. HE’LL BE AT THE PEACE CENTER ON FEBRUARY 26TH. YOU MIGHT HAVE SEEN BROWN ON THE SHOW GOOD EATS, OR HOSTING SHOWS LIKE IRON CHEF AMERICA. FOOD NETWORK, STAR, AND CUTTHROAT KITCHEN. BROWN SAYS THE SHOW, WHICH IS VISITING MORE THAN 60 U.S. CITIES, IS MEANT TO BE ENTERTAINING WITH SOME MUSIC, SOME STORYTELLING AND PARTICIPATION FROM THE AUDIENCE.

    By Aaron Baker Verified · WYFF-TV (Greenville, SC)

    Feb. 21, 2025

As seen in

Company Info

WYFF-TV (Greenville, SC)

Hearst Corporation is a diversified global media, information, and services company founded in 1887 by William Randolph Hearst. It began with the acquisition of the *San Francisco Examiner* and has since expanded into a national newspaper chain. Hearst operates in various industries, focusing on innovation, integrity, and community impact. The company offers a wide range of services, including media and entertainment through its ownership of 35 television stations and partnerships with cable networks like A&E and ESPN. Hearst also publishes 24 daily newspapers and over 200 magazines worldwide, such as *Cosmopolitan* and *Esquire*. In addition, Hearst provides financial services through Fitch Group, which specializes in credit ratings and financial analysis. Its healthcare division, Hearst Health, delivers medical data analytics and clinical decision tools, while CAMP Systems International offers SaaS solutions for aircraft maintenance management. Hearst is committed to informing and inspiring audiences while investing in technology to enhance healthcare outcomes and promote investigative journalism.

New York, New York, United States

+1 214-618-9003

Founded: 1887