Aaron Baker - Profile and Journalist Details

Beats

Biography

Aaron is an Emmy-nominated news anchor who joined WYFF News 4 in October 2022. Previously, he was an evening anchor at KYTX in Tyler, Texas. In his time there, he acted as the lead evening anchor through the COVID-19 pandemic, a serial killer trial, severe weather, evacuations, protests and elections. He also reported on the housing market boom, business challenges during the pandemic, and state politics. His 12 years of experience on camera include time as a host at the Home Shopping Network and on YouTube as host of a popular technology show. Born and raised in Asheville, Aaron attended Western Carolina University and UNC Charlotte. He is happy to be back home - and to be telling stories about the community he grew up in. When he’s not at work, Aaron loves running, being outside, and spending time with his family. Aaron and his wife Jess have been married since 2013. They have two kids and two cats named Callie and Oscar.

Content

Total articles 136

• What does 'containment' mean as crews continue to fight wildfires in South Carolina

  By Aaron Baker Verified

  Mar. 25, 2025

• Interview: North Carolina Gov. Josh Stein on Helene recovery

  By Aaron Baker Verified

  Mar. 11, 2025

• Popular TV chef coming to Peace Center on Feb. 26

  By Aaron Baker Verified

  Feb. 21, 2025

As seen in

Company Info

WYFF-TV (Greenville, SC)

Hearst Corporation is a diversified global media, information, and services company founded in 1887 by William Randolph Hearst. It began with the acquisition of the *San Francisco Examiner* and has since expanded into a national newspaper chain. Hearst operates in various industries, focusing on innovation, integrity, and community impact. The company offers a wide range of services, including media and entertainment through its ownership of 35 television stations and partnerships with cable networks like A&E and ESPN. Hearst also publishes 24 daily newspapers and over 200 magazines worldwide, such as *Cosmopolitan* and *Esquire*. In addition, Hearst provides financial services through Fitch Group, which specializes in credit ratings and financial analysis. Its healthcare division, Hearst Health, delivers medical data analytics and clinical decision tools, while CAMP Systems International offers SaaS solutions for aircraft maintenance management. Hearst is committed to informing and inspiring audiences while investing in technology to enhance healthcare outcomes and promote investigative journalism.