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Aastha Maheshwari
Verified
Features Writer, Incredible India
Beats
Biography
Independent Journalist | Travel Blogger | Content Expert
Efficient TravelBudget Travel Travel Health & Safety
Physics, wellness, clinical healthcare
Content
Company Info
Incredible India
Incredible India is an international tourism campaign launched by India's Ministry of Tourism in 2002. It aims to position India as a top global travel destination by showcasing the country's cultural diversity, historical heritage, and natural landscapes. The campaign promotes sustainable tourism development and empowers rural communities while focusing on gender-inclusive initiatives. Incredible India engages in various activities, including destination marketing through global campaigns and multimedia promotions. It supports rural tourism by developing sites in partnership with NGOs and invests in infrastructure to enhance tourist facilities. The Priyadarshini Scheme provides skill development for women in tourism-related roles. The campaign targets both international and domestic tourists, promoting cultural experiences and regional travel while involving local communities in tourism-driven economic growth.
India, , India
+91 11 2331 1237
Founded: 2002