Adrian Swinscoe - Profile and Journalist Details
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Adrian Swinscoe
Verified
Contributor, Forbes
Edinburgh
Beats
Digital Technologies,Global Economy Renewable Energy Investments, Sustainable Development Poverty, Agriculture and development Research & Development (R&D) + more, Climate Change
Open to all topics
Content
AI-driven search volumes are exploding and what brands should be doing about it - Interview with Vivek Pandya of Adobe
By Adrian Swinscoe| CustomerThink Verified Today’s podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event.
By Adrian Swinscoe| Forbes Verified Just over three weeks ago, the curtain came down on Adobe Summit in Las Vegas, Adobe’s annual customer event. Last year‘s event was dominated by news of how Adobe was leveraging generative AI and infusing it across its platform and product set to help brands achieve personalization at scale.
AI-driven search volumes are exploding and what brands should be doing about it - Interview with Vivek Pandya of Adobe
By Adrian Swinscoe| CustomerThink Verified Today’s podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event.
Company Info
Forbes
Edinburgh, United Kingdom, United Kingdom