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Alex Back

Alex Back

Verified

Founder, Couch.com

Burbank

Biography

Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He's worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN, and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.

Final Covers

E Commerce , Interior Design, Couching, Retail, Furniture, AI, Affiliate Marketing, Home Furnishings, Decor , Paid Advertising, Start Ups , Dtc

Doesn’t Cover

Advertising promos

Journalist Type

Seniority Positions

Industries

Medium Formats

Content

Total articles 73

  • Anabei

    By Alex Back

    Jul. 01, 2024

  • Diorama

    By Alex Back

    Jun. 30, 2024

  • Lovesac

    By Alex Back

    Jun. 28, 2024

As seen in

Company Info

Couch.com

Welcome to Couch.com, it's the place to find a couch. The furniture industry has advanced BIG time in recent years. E-commerce and technology have made things more convenient, more accessible, and more affordable. But even with all that, consumers in America are still faced with the same question they were faced with 20 years ago: Where the #$&% do I buy a couch? Couch.com is a platform that helps people minimize the 1,000 variables like comfort, style, price, timing, and logistics, transforming couch shopping from a tedious chore into something super fun and easy! Kinda like what Richard Simmons did for exercise, minus all the, y'know, exercise. What we're offering customers: - Amazing tools and resources like CouchFinder Quizzes and 3D Room Planners - Unrivaled access to stores and brands both online AND in one's local area - Awesome advice and shopping tips from our team of industry veterans who share all their confidential insider info

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