Alexa Comeau - Profile and Journalist Details
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Alexa Comeau
Verified
Director, Content and Community, Brand Innovators
New York
Beats
Human Right & Politics
Everything else!
Content
By Alexa Comeau| Brand Innovators Verified New Age beverage brands OLIPOP, Recess, and Odyssey are rewriting the sports sponsorship playbooks by challenging the dominance of alcohol and soda giants. Through strategic partnerships and alternative, distinctive offerings these organizations are transforming the sports sponsorship realm. The global sports market is valued at more than $512 billion—with expected growth to reach above $623 billion by 2027, according to a 2023 report from Research and Markets.
By Alexa Comeau| Adweek Verified Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Melissa Proctor, chief marketing officer of the Atlanta Hawks basketball team.
By Alexa Comeau| Brand Innovators Verified New Age beverage brands OLIPOP, Recess, and Odyssey are rewriting the sports sponsorship playbooks by challenging the dominance of alcohol and soda giants. Through strategic partnerships and alternative, distinctive offerings these organizations are transforming the sports sponsorship realm. The global sports market is valued at more than $512 billion—with expected growth to reach above $623 billion by 2027, according to a 2023 report from Research and Markets.
Company Info
Brand Innovators
Brand Innovators, founded in 2011, is dedicated to activating and engaging its community through carefully curated events. The company has built a robust network of over 50,000 senior brand marketers from Fortune 500 and leading global brands, making it the largest professional network in its field. Their mission is to foster dynamic relationships and innovative collaborations within the marketing and media industries. The company hosts more than 400 events annually in major cities worldwide, providing opportunities for Continuing Digital Education and peer-to-peer networking. These events feature insights from senior brand marketers on leveraging digital technologies, including social media, content marketing, and data analytics. Additionally, Brand Innovators has an in-house consulting practice, the Brand Innovators Strategy Group, which offers strategic insights and solutions to its network of brand leaders. The company is headquartered in Portland, Oregon, and employs around 143 people.
Los Angeles, California, United States
+1 305-799-1389
Founded: 2011