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Alexandra Bolles
Verified
Senior Social Media Manager, Later
Beats
alternate reality games transmedia storytelling puzzle hunts
I write about everything and anything in between.
Content
Company Info
Later
Later, formerly known as Mavrck, is a prominent platform in the creator economy, focusing on social media management and influencer marketing. Rebranded as Later Influence in January 2024, the company aims to help brands achieve growth by leveraging trusted creator voices and cultural trends. Later offers a range of services that support both brands and creators. Its influencer marketing tools enable users to discover, recruit, and collaborate with influencers while streamlining communication and payment processes. The social media management features allow users to create, edit, and schedule posts across various platforms, along with providing performance analytics to enhance strategies. Additionally, Later offers full-service creative partnerships for managing social and influencer campaigns from strategy to execution. The platform includes AI-enabled social listening tools for monitoring social media conversations, a "Link in Bio" feature to drive traffic and conversions, and content scheduling capabilities with performance tracking. Later has collaborated with notable brands such as Walgreens, Crayola, and GoPro, supporting over 570 brands in generating millions of engagements through their campaigns.
, , United States
Founded: 2014