Alisa Barba - Profile and Journalist Details
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Alisa Barba
Verified
Managing Director, America Amplified
San Diego
Beats
and North and South Carolina.General news pertaining to the Charlotte region
Fashion, technology, science
Content
By Alisa Barba Verified, Mike Janssen Verified| Current Verified Public media has always been a different beast than its cousins in the commercial broadcast media world. True to the mandate articulated in the 1967 Public Broadcasting Act, public media stations have long answered the call to “address national concerns and solve local problems.” Whether in the form of a local public affairs call-in show, a town hall event or a deeply researched local voter guide, public media have been uniquely responsive to the communities they serve for decades.
By Alisa Barba Verified, Mike Janssen Verified| Current Verified This post first appeared on America Amplified’s blog and is republished here with permission. When Adam Serrano joined KCRW in Los Angeles after a career as marketing director at a sports team, he was surprised to see how separated the news and marketing teams were. “Sports reporting is all about readership and engagement and developing a following and a buzz and getting people interested in your content,” he said.
By Alisa Barba Verified, Mike Janssen Verified| Current Verified Public media has always been a different beast than its cousins in the commercial broadcast media world. True to the mandate articulated in the 1967 Public Broadcasting Act, public media stations have long answered the call to “address national concerns and solve local problems.” Whether in the form of a local public affairs call-in show, a town hall event or a deeply researched local voter guide, public media have been uniquely responsive to the communities they serve for decades.
Company Info
America Amplified
Indianapolis, Indiana, United States