Alisa Priddle - Profile and Journalist Details

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Alisa Priddle

Alisa Priddle

Verified

Detroit Editor, MotorTrend

Detroit, Windsor

Final Covers

Human Capital

Doesn’t Cover

disasters

Journalist Type

Seniority Positions

Industries

Medium Formats

Content

Total articles 1569

  • What Is Mazda's Tariff Plan? The Japanese Automaker's Still Sorting That Out

    By Alisa Priddle Verified| MotorTrend Verified Mazda is not going to panic, stop imports, build a new plant, or hastily add a third shift at its U.S. plant in the wake of U.S. tariffs and a global trade war. What it will do is fully utilize existing capacity, monitor the competition, and keep running scenarios to continue growth in North America. Currently—and the situation can change daily—the U.S. is attaching a 25-percent tariff on imported vehicles.

    By Alisa Priddle Verified · MotorTrend

    Apr. 14, 2025

  • Nissan CEO Ivan Espinosa explores new partnerships after Honda talks hit roadblock

    By Alisa Priddle Verified| Wicked Local Verified Nissan wants the world to know its dance card is wide open. Fresh off failed talks to merge with Honda, incoming Nissan CEO Ivan Espinosa says the two Japanese automakers continue to collaborate and talks with other partners are also welcome. Nissan needs scale.

    By Alisa Priddle Verified · Wicked Local

    Apr. 09, 2025

  • What Is Mazda's Tariff Plan? The Japanese Automaker's Still Sorting That Out

    By Alisa Priddle Verified| MotorTrend Verified Mazda is not going to panic, stop imports, build a new plant, or hastily add a third shift at its U.S. plant in the wake of U.S. tariffs and a global trade war. What it will do is fully utilize existing capacity, monitor the competition, and keep running scenarios to continue growth in North America. Currently—and the situation can change daily—the U.S. is attaching a 25-percent tariff on imported vehicles.

    By Alisa Priddle Verified · MotorTrend

    Apr. 14, 2025

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Company Info

MotorTrend

Motor Trend Magazine publishes and distributes an automotive magazine.

'+1 800-274-1971

Founded: 1949