Alison Ashton - Profile and Journalist Details
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Alison Ashton
Verified
Contributing Editor, Parade Magazine
Los Angeles, United States
Beats
Biography
I develop digital and print content strategy focused on food, cooking, health, wellness and travel. That includes content across web, video, email and social media. My work has appeared in Cooking Light, Parade Magazine, Health.com, Vegetarian Times, Natural Health, Weight Watchers, Working Mother, CNN, RealAge, Sharecare, and other national outlets. I've also developed custom content for brands, including custom recipe development for La Tortilla Factory and Palm Done Right.
Travel , Health , Food , Beverage , Wellness
Tech, critic, sports
Content
Company Info
Parade Magazine
Parade is a size-inclusive underwear brand founded in 2019 by Cami Téllez and Jack DeFuria. The company focuses on creative and expressive basics, offering bold designs such as neon leopard and mushroom-patterned briefs. In 2023, Parade was acquired by Ariela & Associates and has since expanded its product line to include underwire bras. The brand has established retail partnerships with Urban Outfitters and Target. Parade employs innovative marketing strategies, utilizing micro-influencers known as "Parade Friends" and engaging in Instagram campaigns. By 2022, the brand had built a community of 10,000 ambassadors. Parade also emphasizes body positivity and has operated a storefront in SoHo.
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'+1 212-450-7000
Founded: 1960