Alison Weissbrot - Profile and Journalist Details
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Get connected with journalists todayAlison Weissbrot
Verified
Executive Editor, Adweek
New York
Beats
Biography
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Société , maritime France, port politique, Pologne économie, pêche
gaming, staffing
Content
By Alison Weissbrot Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Snap has appointed Grace Kao as its new chief marketing officer. She is being promoted after serving for less than six months as the company’s vice president of consumer and business marketing. She will take the place of chief creative officer Colleen DeCourcy, who joined Snap in May 2022. DeCourcy will stay on as an advisor to help with the transition before departing the company later this year.
By Alison Weissbrot Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. TBWA’s mantra is disruption. But is disruption selling when brands are looking to play it safe in turbulent times? Global CEO Erin Riley says yes. As agencies merge, consolidate, and hang new shingles on their doors, “we are very aware that we are lucky to have such a strong grounding point of view,” she said.
By Alison Weissbrot Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. ADWEEK is now accepting nominations for the 2025 Fastest Growing Agencies rankings. Fastest Growing Agencies honors creative shops large and small from all over the world whose industry presence is on the rise. Last year’s Fastest Growing Agencies included up-and-coming shops such as Apollo Partners, Billion Dollar Boy, and Familiar Creatures.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979