Allie Hogan - Profile and Journalist Details
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Allie Hogan
Verified
Senior Beauty Editor, NewBeauty
New York
Beats
Real Estate Lifestyle City Life Renting Interior Design
Content
By Allie Hogan Verified| NewBeauty Verified Sunscreen is nothing to mess around with, and while we believe that wearing any SPF is better than nothing, not all formulas are made the same. Some sunscreens include anti-aging benefits or extra-strength sun protection. If you’re looking for a serious sunscreen this summer, medical-grade skin-care products are a good place to start.
By Allie Hogan Verified| NewBeauty Verified There hasn’t been a breakthrough in at-home polish technology in quite some time, that is until Chillhouse launched its newest product. The Forever Wear Chill Paint ($12) formula promotes a gel-like look while caring for the health of your nails—revolutionary. The iconic salon and press-on nail brand is finally making its first foray into the polish category, and it was worth the wait.
By Allie Hogan Verified| NewBeauty Verified If you’re anything like me, you had a crush on boys with longer, somewhat shaggy hair in middle school, and that extended to 90s heartthrobs like Leonardo DiCaprio and Eric Matthews in Boy Meets World. Now, I’m not sure if I admire boys with this haircut or want it for myself. Enter the boy bob, which director of haircutting at Spoke and Weal, Lindsay Victoria, describes as “the perfect balance between chic and cool girl” thanks to the length, undone texture and versatility of style.
Company Info
NewBeauty
NewBeauty, founded in 2005 by Adam Sandow, is a prominent authority in the beauty industry, known for its expert-driven content across print, digital, and multimedia platforms. Based in New York City, the company employs around 57 people and generates an annual revenue of $7.6 million. NewBeauty publishes in-depth articles on skincare, haircare, cosmetic procedures, wellness, and dental innovations, focusing on scientific accuracy and ethical reporting. The company offers subscription programs like TestTube, a quarterly product-sampling service, and BeautyPass, an invite-only membership for premium beauty products and experiences. Additionally, NewBeauty operates BeautyEngine, a division that provides consumer insights from engaged beauty audiences. The brand targets consumers seeking credible beauty guidance, appealing to those interested in both traditional products and advanced cosmetic procedures.
New York, New York, United States
+1 561-961-7600
Founded: 2005