Alyssa Kaplan - Profile and Journalist Details
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Alyssa Kaplan
Verified
Associate Commerce Editor, Byrdie
New York
Beats
Biography
Associate Commerce Editor, Byrdie
Lifestyle , Makeup , Beauty , Hair , Skincare
Science, math, health, sports
Content
By Alyssa Kaplan Verified| Byrdie Verified Before I had the opportunity to test hundreds of beauty products as part of my job, the semi-annual Sephora Savings Event was something I strategically planned for several weeks in advance. I'd take inventory of my product stash, noting what I needed to restock and what areas I could justify trying something new, add my desired items to cart, and of course, save up some money.
By Alyssa Kaplan Verified| Byrdie Verified Byrdie It’s no secret that blush has been super beloved over the last few years—an abundance of cream and liquid blush launches and tons of social media buzz about the best options have demonstrated this. While many Byrdie editors have been favoring dewy cheeks and products that help us achieve super luminous skin, believe it or not, matte blush is making a major comeback. Who’s leading the charge? Tower 28 with its new GetSet Blur + Set Matte Powder Blush.
By Alyssa Kaplan Verified| Byrdie Verified Byrdie If you keep up with the latest beauty trends, you might have noticed how many new skincare launches are touting peptides in their products. Peptide-rich formulas are popping up everywhere among moisturizers, milky toners, and nourishing lip balms. Allow Dr. Asmi Berry, a board-certified dermatologist in Los Angeles, to explain the hype.
Company Info
Byrdie
Byrdie is a leading online beauty and style publication founded in 2013 by Katherine Power and Hillary Kerr. Acquired by Dotdash in January 2019, Byrdie has grown to attract over nine million readers each month. The platform focuses on providing expert-vetted advice and authentic storytelling, celebrating individuality and fostering a sense of community among its audience. Byrdie offers a variety of digital content, including comprehensive coverage of skincare, haircare, fashion trends, and wellness. The site features product reviews and recommendations, all curated by industry professionals. Its editorial team creates engaging stories that explore the connections between beauty, culture, and identity. Byrdie operates on a business model centered around high-quality content and affiliate marketing, earning commissions from sales generated through product links.
New York, New York, United States
Founded: 2013