Alyssa Kaplan - Profile and Journalist Details
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Alyssa Kaplan
Verified
Associate Commerce Editor, Byrdie
New York
Beats
Biography
Associate Commerce Editor, Byrdie
Lifestyle , Makeup , Beauty , Hair , Skincare
Science, math, health, sports
Content
Company Info
Byrdie
Byrdie is a leading online beauty and style publication founded in 2013 by Katherine Power and Hillary Kerr. Acquired by Dotdash in January 2019, Byrdie has grown to attract over nine million readers each month. The platform focuses on providing expert-vetted advice and authentic storytelling, celebrating individuality and fostering a sense of community among its audience. Byrdie offers a variety of digital content, including comprehensive coverage of skincare, haircare, fashion trends, and wellness. The site features product reviews and recommendations, all curated by industry professionals. Its editorial team creates engaging stories that explore the connections between beauty, culture, and identity. Byrdie operates on a business model centered around high-quality content and affiliate marketing, earning commissions from sales generated through product links.
New York, New York, United States
Founded: 2013