Alyssa Sparacino - Profile and Journalist Details
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Alyssa Sparacino
Verified
Writer and Editor, Freelance
New York
Beats
Biography
[Most recently, SHAPE editorial director.] Brand leader and digital editor with a knack for data-driven content strategy and editorial judgment that distinguishes brands within the competitive marketplace. With 12+ years of experience in digital journalism and brand development, I'm confident working across departments and have a proven track record for utilizing those relationships to meet business and creative goals. Leveraging my passion for health and fitness service journalism, I also hold a personal training certification that elevates my authority within the wellness media landscape and have on-camera experience as a brand representative and industry expert on live, national television. I'm skilled in brand strategy, SEO and other growth tactics, tentpole and daily content planning and execution, team leadership, sales and marketing, and social media engagement tactics.
Health, Lifestyle, Eating disorders, Fitness
Content
Company Info
Freelance
De Pere, Wisconsin, United States