Amanda Blackman - Profile and Journalist Details
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Amanda Blackman
Verified
Los Angeles
Beats
policy, government etc., political communications negotiation,Disability policy publishing, books
Business, Technology, Energy
Content
By Amanda Blackman| Adweek Verified Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. Brands are feeling some whiplash these days when it comes to consumer behavior. Where just a handful of years ago consumers were throwing around cash without a care, today they’re much more nuanced and less predictable in their post-Covid, inflation-cautious, anxiety-ridden spending
By Amanda Blackman| Blooloop.com Verified by Amanda Blackman, AKA In recent weeks, I’ve had conversations with four major US attractions, each facing a troubling trend: alarmingly declining attendance and reduced ROAS (Return on Ad Spend) year over year. Digging deeper, I found a common thread. Each of these attractions had pivoted their advertising efforts to rely exclusively on digital media (primarily search and social channels). One marketing director shared why their CEO had championed this shift
Company Info
Los Angeles, United States