Amy Hopkins - Profile and Journalist Details
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Amy Hopkins
Verified
Content Head, Rough Guides
London
Beats
attractions, sports and any other items of interest for an extended weekend getaway. activities, road trips shopping, diningtravel and tourism destinations, lodging
Content
By Amy Hopkins| Rough Guides Verified In truth, I felt intimidated by Verbier. It brought to mind tabloid pictures of beaming royals gliding down ski slopes. I’d heard people reminisce about spending 'seasons' there as ski instructors, or holidaying in chalets borrowed from family friends. Verbier sounded like an enchanting, but exclusive holiday club for lifelong skiers - which I am not. Yet, a recent shift has put the town on the map for those of us who can’t tell a black run from a green.
By Amy Hopkins| Rough Guides Verified written by Amy Hopkins Rough Guides editor Amy Hopkins shares her tips for what not to miss when travelling along the historic Three Star Road in central JapanTo delve deep into Japan’s ancient culture and traditions, bypass the tourist magnets of Tokyo and Kyoto and head instead for the Three Star Road. This remarkable route connects Matsumoto city in Nagano Prefecture to Kanazawa, the capital city of Ishikawa Prefecture.
By Amy Hopkins| Rough Guides Verified In truth, I felt intimidated by Verbier. It brought to mind tabloid pictures of beaming royals gliding down ski slopes. I’d heard people reminisce about spending 'seasons' there as ski instructors, or holidaying in chalets borrowed from family friends. Verbier sounded like an enchanting, but exclusive holiday club for lifelong skiers - which I am not. Yet, a recent shift has put the town on the map for those of us who can’t tell a black run from a green.
Company Info
Rough Guides
Rough Guides, founded in 1982 by Mark Ellingham, is a travel publisher based in London. It started with *The Rough Guide to Greece* and has since expanded to cover over 120 global destinations. The company focuses on practical, budget-friendly guidebooks that emphasize cultural immersion and responsible tourism. Rough Guides offers a variety of products and services, including detailed travel guidebooks, mobile apps, and online travel planning tools. They also provide travel services through partnerships with World Nomads for travel insurance and offer curated recommendations for accommodations and tours. The company has collaborated with the BBC on a travel series, blending journalism with destination insights. Rough Guides targets independent travelers, including backpackers, sustainable travelers, and adventure seekers. They promote responsible travel practices, support local economies, and highlight female-led tourism initiatives. Their mission includes advocating for sustainability and minimizing environmental impact while encouraging cultural exchange.
London, United Kingdom
+44 20 7010 3701
Founded: 1982