Andrew Birmingham - Profile and Journalist Details
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Andrew Birmingham
Verified
Editor, Mi3
Sydney
Beats
Biography
Andrew Birmingham is the editor and publisher of digital intelligence service Which-50. He is the former associate publisher of The Australian Financial Review and during his career he has reported on the technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, bit.com.au and My Business. Prior editorial leadership credits include editor-in-chief of Computerworld Australia, editorial director of the Industry Standard, Sydney bureau chief at Pacific Computer Weekly. In addition to his editorial credits, he has held executive roles in several business publishing companies. These include stints as general manager digital channel development at the Financial Review Group, and chief information officer, chief operating officer and deputy managing director of IDG Communications. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.
online retail, business disruption digital marketing, digital ecosystems ecommerce,analytics internet, digital business models
gadgets
Content
By Kalila Welch Verified, Andrew Birmingham Verified, Shaun Lohman, Brendan Coyne| Mi3 Verified As Mark McKee from Freewheel articulated so eloquently on Tuesday at the Future of TV Advertising conference, media owners of long form addressable video inventory (AVOD and SVOD) are standing at what he described as a “fork in the road”. We can either stand back and let this wonderful large screen, sound on, unskippable targeted ad format capable of delivering both brand and performance become completely commoditised or we can work together as an industry to keep it clean and effective.
Early Thinkbox-GroupM data snapshot: Australia aligns with UK on short-long ROI for TV versus social, but is out-of-home overcooked? | Mi3
By Jonathan Fox, Andrew Birmingham Verified, Shaun Lohman, Brendan Coyne| Mi3 Verified What you need to know: Thinkbox head of research Anthony Jones took to Sydney's Future of TV Advertising event last week to present the UK commercial TV body's latest advertising ROI study, Profit Ability 2. The study, he says, proves advertising remains a profitable outcome for advertisers, with UK brands earning an average of £1.87 ROI for every pound spent on advertising within 13 weeks – lifting to £4.11 over two years.
MMM-multitouch data lessons: Coping with massive footfall drops, predicting the next one and why Michael Kors is betting on under 12-month payback from combined MMM-MTA rollout | Mi3
By Andrew Birmingham Verified| Mi3 Verified What you need to know:A year on from sharing with Mi3 the first wins from piloting Adobe’s market mix modelling solution, Michael Kors VP of global analytics, Manuel Neto, has put the dollars down and is rolling out the solution globally.
Company Info
Mi3
Sydney, Australia