Andy Dixon - Profile and Journalist Details
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Andy Dixon
Verified
Content Editor, The Inverness Courier
Inverness
Beats
Science Education
Content
'There's a lot of hands in that till': Nine renews push for TV networks to control ad supply, cut exchanges, DSPs for united BVOD-streamer marketplace | Mi3
By Dan Hojnik, Kalila Welch Verified, Josh McDonnell, Andy Dixon Verified| Mi3 Verified Back to the futureSpeaking on a programmatic panel yesterday at the packed Future of TV Advertising forum, Nine's Digital Commercial Director Nick Young was scathing on how premium broadcaster video content was increasingly being gamed by online exchanges and DSPs. He said it's on the verge of being commoditised by buyers in online trading exchanges and ultimately valued like lower grade video ad inventory – often on dubious sites or second tier publishers.
By Andy Dixon Verified| MSN UK Verified Microsoft Cares About Your PrivacyMicrosoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing will personalise the content and ads that you see. You can select ‘I Accept’ to consent to these uses or click on ‘Manage preferences’ to review your options and exercise your right to object to Legitimate Interest where used.
'There's a lot of hands in that till': Nine renews push for TV networks to control ad supply, cut exchanges, DSPs for united BVOD-streamer marketplace | Mi3
By Dan Hojnik, Kalila Welch Verified, Josh McDonnell, Andy Dixon Verified| Mi3 Verified Back to the futureSpeaking on a programmatic panel yesterday at the packed Future of TV Advertising forum, Nine's Digital Commercial Director Nick Young was scathing on how premium broadcaster video content was increasingly being gamed by online exchanges and DSPs. He said it's on the verge of being commoditised by buyers in online trading exchanges and ultimately valued like lower grade video ad inventory – often on dubious sites or second tier publishers.
Company Info
The Inverness Courier
Highland News & Media Ltd (HNM), is a privately-owned company with newsbrands covering Caithness, Sutherland, Ross-shire, Inverness-shire, Strathspey, Moray and Grampian. Dedicated to Connecting Communities and Empowering Businesses. Learn more about our Digital subscriptions.
Scotland, United Kingdom
+44 146 324 6575
Founded: 2011