Angela Natividad - Profile and Journalist Details
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Angela Natividad
Verified
Editor, L'Atelier BNP Paribas
Paris
Beats
Biography
Angela Natividad is a social strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.
social tv, social media production, content strategy social strategy, technologyadvertising, branding
Content
By Angela Natividad| Muse by Clio Verified Plus: Surfboard delivery from CTT Portugal makes waves March 17, 2025 8:30 am 3 min read March 21 marks World Down Syndrome Day. Ahead of it, Italian nonprofit CoorDown and agency Small released “No Decision Without Us.” This smart, energetic musical owes a debt to Lin Manuel-Miranda. The approach is reminiscent of the Hamilton song “The Room Where It Happens.” But unlike Aaron Burr, people with Down Syndrome and other differently-abled folks demand representation at home, in town halls and...
By Angela Natividad| Muse by Clio Verified Plus more of the week's best work from Europe March 7, 2025 11:30 am 2 min read Ogilvy Madrid and Spain’s Ministry of Equality launched “8M. Our Voice” for International Women’s Day on March 8. The campaign comprises three ads that open on a single woman’s gaze. The scenes widen to reveal more and more women. After a nearly uncomfortable silence, one woman makes a powerful statement; the others complete it with an energetic shout. The call-and-response approach helps transform what first...
By Angela Natividad| Muse by Clio Verified Plus Hermès in our weekly roundup of tasty European campaigns February 28, 2025 7:00 am 2 min read Quaker Oats launched its “Deliciously Ugly” campaign by enlisting TikTok influencer Lily Rose to crash London Fashion Week. Alongside creative studio Uncommon, they crafted a dress made of actual porridge—well-accessorized, of course. What could be more unfiltered than oatmeal? It’s so gross, but somehow works for us. We like it when she gives some journo a handful of what’s in her “designer...
Company Info
L'Atelier BNP Paribas
L'Atelier BNP Paribas is an innovation hub within the BNP Paribas Group, established in 1978. It specializes in tracking and advising on emerging technologies and digital transformation. With offices in Paris, San Francisco, and Shanghai, L'Atelier operates globally, focusing on identifying disruptive technologies and analyzing market trends to facilitate digital transformation for corporations and financial institutions. The company offers a range of services, including innovation prospection, strategic advisory, and event hosting. It monitors global tech trends and consumer behavior, providing insights through reports and media content. L'Atelier also connects startups with corporations to co-develop digital products and services, fostering collaboration in innovation. Its investment support services assist clients in making informed decisions based on performance data and analytics. L'Atelier primarily serves the BNP Paribas Group and its corporate clients, targeting industries affected by technological disruption.
Paris, Ile-de-France, France
+33 1 58 16 84 99
Founded: 1978