Ann Gynn - Profile and Journalist Details

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Ann Gynn

Ann Gynn

Verified

Consultant, Content Marketing Institute

Cleveland

Final Covers

Photography , Project Management , Technology , Cloud Services

Journalist Type

Seniority Positions

Content

Total articles 389

  • Say Goodbye to Bad Breakups With Better Customer Service Content

    By Ann Gynn| Content Marketing Institute Verified The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.

    By Ann Gynn · Content Marketing Institute

    Apr. 15, 2025

  • Winning With Content Personalization & Engagement

    By Ann Gynn| Content Marketing Institute Verified Almost a year ago, LinkedIn made an unusual play for a site that’s made its reputation around business. It tossed games into the content mix, further enticing over 1 billion users to make LinkedIn a daily stop in their workday. And it hit a homerun. Nicholas Pezarro, senior product manager of games at LinkedIn, says 84% of players return the next day, and 80% come back to play a week later. But the content strategy is more than a game.

    By Ann Gynn · Content Marketing Institute

    Apr. 09, 2025

  • Say Goodbye to Bad Breakups With Better Customer Service Content

    By Ann Gynn| Content Marketing Institute Verified The breakup went badly. She wanted to end her relationship with Stately Men, a subscription clothing service. In the succinct email, she let them know and tried to thwart any suggestion that they stay together. I would like to cancel my subscription for (NAME AND ADDRESS). I do not want to pause or skip months. I want to entirely cancel the subscription. Please confirm the cancellation. Thanks!Within a minute, Agent AI Bot (yes, that was the name attached to the email) replied.

    By Ann Gynn · Content Marketing Institute

    Apr. 15, 2025

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Company Info

Content Marketing Institute

The Content Marketing Institute (CMI) is a global organization focused on advancing content-driven marketing. Established in 2011, CMI provides education, training, and resources for marketers across various sectors, including enterprise brands, small businesses, and agencies. In 2016, CMI became part of UBM (now Informa), enhancing its influence in the industry. CMI offers a variety of services to help marketers develop effective content strategies. These include online education through webinars and master classes, as well as events like Content Marketing World, the largest gathering of content marketing professionals. CMI also provides consulting services tailored to organizational needs and fosters a community of over 215,000 content marketers through social channels and a dedicated Slack group. Additionally, CMI produces several content products, including the Chief Content Officer Magazine, the Content Marketing Framework guide, and the This Old Marketing Podcast. They also publish research reports and case studies to support marketers in implementing successful content marketing strategies.

'+1 888-554-2014

Founded: 2007