Anna Hamill - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Anna Hamill's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Anna Hamill
Verified
Senior Editor - Brands, WARC
London
Beats
Biography
I am a London-based business journalist and senior editor covering brands for WARC.com, the world's largest marketing and advertising intelligence service. I have a particular interest in writing about the business of building brands, sustainability, diversity and how brands are navigating a fast-changing world. I am an experienced interviewer of C-suite executives at the world's biggest companies. Previously, I worked as WARC's Asia Editor based in Singapore.
E-Commerce, ESG Marketing, SustainabilityBrands, Diversity
Breaking News, Finance
Content
By Anna Hamill Verified, Charlotte Smith, Liam Kay- McClean| RESEARCH LIVE Verified The Warc Rankings compile the world’s top 100 marketing campaigns across creative, media and effectiveness. Across the top campaigns included in the annual rankings for 2025, several trends are emerging that reflect the direction of travel in marketing. Today’s consumers are increasingly wary of advertising deluging them across every platform. To cut through unprecedented media fragmentation, it’s more essential than ever that brands embrace creativity and novelty.
By Anna Hamill Verified| Harpers Wine and Spirit Verified HomeNews By Anna HamillPublished: 14 March, 2025Anna Hamill, London MD for drinks brand specialist Denomination, explains how vodka can overcome its 'generic' European image. “Tito’s and tonic”. “Belvedere Soda”. Sit at a bar anywhere in North America and you’ll hear people confidently ordering vodka drinks by brand name.
By Anna Hamill Verified| Entrepreneur Verified The business landscape, especially in fast-moving industries like beverages, shifts constantly. Trends ebb and flow - health and wellness giving way to neo-hedonism, sustainability rising and falling in consumer priority - all within the last 18 months. Moving fast today means lightning speed: we recently went from a white piece of paper to a testable prototype in just 90 days.
Company Info
WARC
WARC is a global leader in marketing intelligence and research, established in 1985. It provides marketers, strategists, and brands with actionable insights and data-driven strategies to improve marketing effectiveness and foster business growth. In 2018, WARC joined Ascential, a company focused on information, data, and analytics for businesses in the digital economy. WARC offers a wide range of services, including modules on marketing and brand strategy, consumer insights, and campaign development. It emphasizes creative effectiveness through best practices and benchmarks, while also providing data and trends to optimize media performance. WARC supports professional development with digital learning platforms and offers bespoke marketing consultancy services, delivering independent analysis and tailored solutions. With a client base of over 75,000 marketers across more than 1,200 companies, WARC collaborates with leading organizations to share industry insights and effectiveness case studies.
London, England, United Kingdom
+44 20 7467 8100
Founded: 1985