Annabel Murphy - Profile and Journalist Details
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Annabel Murphy
Verified
Journalist, Euronews
Beats
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Content
By Annabel Murphy Verified, Hannah Brown Verified| Euronews Verified Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple.
By Annabel Murphy Verified, Hannah Brown Verified| Euronews Verified Consumers today are increasingly spending their money on experiences such as music events and travel, rather than on physical products. This trend, highlighted by research from the Mastercard Economics Institute, signals a significant shift in consumer behaviour. Beatrice Cornacchia, EVP of marketing and communications for Europe, explains that marketers need to rethink their go-to-market strategies in response to this ‘memory-making’ trend. “25 years ago Mastercard made a bold move.
By Annabel Murphy Verified, Hannah Brown Verified| Euronews Verified Scott Larson knows how to sell ideas. As the current head of global brand marketing and creative for Salesforce and a former creative director at Facebook, Larson has led numerous campaigns, producing inspiring and award-winning content across traditional, digital and social media platforms. Yet, his approach to making successful campaigns is surprisingly simple.
Company Info
Euronews
Euronews is a prominent European television news channel that began broadcasting on January 1, 1993. Headquartered in Brussels, Belgium, it offers news coverage in 17 languages, making it accessible to a wide audience across Europe and beyond. The channel provides 24/7 news with a European perspective, covering topics such as global events, politics, business, technology, science, climate, travel, and culture. Owned primarily by Alpac Capital, Euronews has a strong digital presence, attracting over 29 million unique visitors monthly through its website and app. It also operates thematic channels like Euronews Green, Euronews Travel, and Euronews Culture, catering to various interests. With a reach of over 400 million TV homes in 160 countries, Euronews is dedicated to impartial journalism, aiming to empower audiences with fact-based reporting and diverse viewpoints.
Lyon, Auvergne-Rhone-Alpes, France
+33 4 28 67 00 00
Founded: 1993