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Anne Freier
Verified
Senior Medical Writer, Publicis Health
London
Beats
Gen Z , Technology, Entertainment , Media, Politics , Diversity And Inclusion, Education
I welcome all topics!
Content
By Anne Freier| Business of Apps Verified The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite the UK’s economic fluctuations, the digital advertising arena remained robust in H1 2023, with a substantial investment of £13.8 billion. Notably, the mobile and video advertising sectors demonstrated remarkable resilience and growth during this period
By Anne Freier| Business of Apps Verified It appears social media app X, formerly Twitter, may not boast the daily active users figure it’s claiming to have. As a consequence, the app is finding itself under intensifying scrutiny concerning its user statistics and the reliability of its officially disclosed figures. X sees drop in DAUs A recent in-depth examination conducted by Apptopia reveals a discrepancy in the numbers. According to their findings, X currently boasts approximately 121 million daily active users