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Annie Hollon
Verified
Managing Editor, Commercial Baking
Kansas City
Beats
Content
By Annie Hollon| Commercial Baking@ RIPON, WI — Signature Wafer & Chocolate Co., the largest US wafer manufacturer, is growing in more ways than one. In addition to a significant retail expansion of its SKIPPY Peanut Butter Wafer Bar at Walmart stores nationwide, the brand also announced the addition of two new flavors to the product line: Strawberry Jelly and Banana and Peanut Butter.
By Annie Hollon| Commercial Baking@ CAMDEN, NJ — The Campbell’s Co., parent company to legacy brands including Pepperidge Farm and Lance, announced key senior leadership appointments to support its future growth. Effective May 12, Elizabeth Duggan will step up as president of the company’s Snacks division. “Elizabeth is a strong operator and culture builder with a track record of fostering winning teams,” said Mick Beekhuizen, president and CEO of Campbell’s.
By Annie Hollon| Commercial Baking@ ROBESONIA, PA — Reading Bakery Systems (RBS), a leading baked snack production systems manufacturer, announced the promotion of Andrew Jones to project manager. Jones originally joined RBS in 2020 as an electrical designer. “With his engineering background and experience at RBS, Andy is well-equipped to manage complex projects and support our customers,” said Shane Hanlon, director of project services at RBS.
Company Info
Commercial Baking
Commercial Baking is a specialized media outlet dedicated to the commercial baking industry. It provides targeted content for decision-makers and influencers through a combination of quarterly print publications and interactive digital formats. The platform focuses on delivering insights into industry trends, innovations, and operational strategies. The company covers a range of topics, including modernization efforts in family-owned bakeries and the rise of luxury baked goods. It reports on key industry events like BakingTECH and features case studies from commercial bakeries. Additionally, Commercial Baking produces themed publications and special editions that address critical issues such as product launches and market trends. By emphasizing accessibility and industry education, Commercial Baking serves as a valuable resource for professionals in the baking sector, highlighting leadership perspectives and technological advancements.
Kansas City, United States
Founded: 2020