Anthony Vargas - Profile and Journalist Details
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Anthony Vargas
Verified
Associate Editor, AdExchanger
Brooklyn
Beats
spirituality, and self-developmentNews, culture travel, relationships lifestyle
I can cover anything and everything
Content
By Anthony Vargas Verified| AdExchanger Verified At approximately 1:30 pm EST on April 9, President Trump announced a 90-day pause that dialed most of his planned tariffs back to 10% – unbeknownst to the AdExchanger editorial team, which was in the midst of recording this episode of The Big Story podcast analyzing the impact of tariffs on the advertising industry. In other words, by the time we finished our recording, the world had already changed. It’s hard to plan when a situation is so volatile. CMOs know what we’re talking about
By Anthony Vargas Verified| AdExchanger Verified Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead. Butler/Till ran a display ad campaign on behalf of a financial services client between August and September last year that utilized tech from SWYM.ai, a company that provides programmatic decisioning tools to aid in deal curation
Company Info
AdExchanger
POWER magazine is a long-established publication in the energy sector, having been in operation since 1882. It focuses on the power generation industry, providing in-depth coverage of technology, trends, and innovations. The magazine serves as a valuable resource for professionals and stakeholders, offering insights into the latest developments and challenges in the field. The magazine features a variety of editorial content, including articles, interviews, and analyses on power generation technologies and market trends. It also covers significant industry events and conferences, highlighting new technologies and innovations. Available in both print and digital formats, POWER magazine caters to a diverse audience, including utilities, equipment suppliers, consulting firms, and regulatory bodies. Through its content, it facilitates knowledge sharing and discussion among industry leaders.
Knoxville, United States
+1 301-354-2000
Founded: 1882