April Berthene - Profile and Journalist Details
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April Berthene
Verified
Editor, Access Intelligence
Chicago
Beats
career development leadership marketingSmall business
Content
By April Berthene Verified|Multichannel MarketerProduct detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to know and spurring them to “add to cart.” At mattress brand manufacturer PlushBed, it’s key to get this page right, as the product is a considered purchase, with mattresses ranging from $1,500-$3,500, said CEO Michael Hughes. “We have one type of customer: they want to know everything.
By April Berthene Verified|Multichannel MarketerPrimark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] just need to know about us, and that’s where I come in,” Federico said. Federico joined Primark in September 2024 after working in executive marketing positions at Nike for 20 years and most recently as the vice president of global direct marketing at Converse.
By April Berthene Verified|Multichannel MarketerProduct detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to know and spurring them to “add to cart.” At mattress brand manufacturer PlushBed, it’s key to get this page right, as the product is a considered purchase, with mattresses ranging from $1,500-$3,500, said CEO Michael Hughes. “We have one type of customer: they want to know everything.
Company Info
Access Intelligence
POWER magazine is a long-established publication in the energy sector, having been in operation since 1882. It focuses on the power generation industry, providing in-depth coverage of technology, trends, and innovations. The magazine serves as a valuable resource for professionals and stakeholders, offering insights into the latest developments and challenges in the field. The magazine features a variety of editorial content, including articles, interviews, and analyses on power generation technologies and market trends. It also covers significant industry events and conferences, highlighting new technologies and innovations. Available in both print and digital formats, POWER magazine caters to a diverse audience, including utilities, equipment suppliers, consulting firms, and regulatory bodies. Through its content, it facilitates knowledge sharing and discussion among industry leaders.
Knoxville, United States
+1 301-354-2000
Founded: 1882