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Apurva Purohit

Apurva Purohit

Verified

Co-Founder and Author, aazol

Mumbai

Beats

Primary beats

food and diningIndia

Secondary beats

News and societyLifestyle TopicsFactual NewsMoviesCommunity EventsFood StartupsStyleParenting tweens and teensFashionResearchArchitectureFood and beverageCafesHuman BehaviorGhost Restaurants

Final Covers

diversity dating, Travel, Food, familymental health, Social media, Lifestyle, racism love, Parenting

Doesn’t Cover

Seniority Positions

Co-Founder and Author

Medium Formats

aazol

Content

Total articles 39

  • Single women at work: a challenge in male-driven offices

    By Apurva Purohit

    Mar. 11, 2023

  • A memory called Aazol: Grandmother's love & Food of Maharashtra

    By Apurva Purohit

    Sep. 14, 2022

  • Single women at work: a challenge in male-driven offices

    By Apurva Purohit

    Mar. 11, 2023

As seen in

The Indian Express,Yourstory,Mint,Linkedin,Business Standard,Mid Day,Business Today (India),Aazol,Harvard Business Review,Yahoo,Financial Express

Company Info

aazol

Aazol is a Mumbai-based FMCG company founded in 2021 by Apurva and Siddharth Purohit. The company focuses on ethically sourced, small-batch artisanal foods from Maharashtra, partnering with women-led self-help groups and rural micro-entrepreneurs. Aazol aims to create a sustainable ecosystem that promotes financial independence for rural communities while providing urban consumers with authentic, preservative-free products. Aazol offers a variety of traditional Maharashtrian foods, including pure kokum extract, low gluten khapli atta, sweets and snacks, regional specialties like unpolished Indrayani rice, and preservative-free staples. The company emphasizes social impact by supporting over 100 rural women producers and ensuring fair wages. Aazol also operates an e-commerce platform that highlights product origins and connects health-conscious urban consumers with homemade flavors reminiscent of traditional kitchens. The brand is committed to quality, cultural preservation, and expanding its product range while maintaining its social and environmental values.

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'+91 74004 70490

Founded: 2021