Apurva Purohit - Profile and Journalist Details

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Content

Total articles 39

• Single women at work: a challenge in male-driven offices

  By Apurva Purohit| ThePrint Verified Patriarchy has long been the popular villain for gender inequality at the workplace and elsewhere. Men have been in hierarchical positions of power from the beginning of existence. Thus ingrained in them and in the systems around them is a view that women are inferior, less capable and in constant need of protection and support. In its most benign state, this inculcates a systemic response geared towards making women weaker than they are, than they need to be or deserve to be

  By Apurva Purohit · ThePrint

  Mar. 11, 2023

• A memory called Aazol: Grandmother's love & Food of Maharashtra

  By Apurva Purohit| aazol@ When we were brainstorming and thinking about the brand name for the start-up that Sid and I were embarking on, we went through several iterations. We knew we wanted to work with the lovely women's self-help groups Sid had come across in his travels in interior Maharashtra. We knew they made the most delicious traditional food items endemic to the region with authenticity and by incorporating the local practices of production that had been passed down generations

  By Apurva Purohit · aazol

  Sep. 14, 2022

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Company Info

aazol

Aazol is a Mumbai-based FMCG company founded in 2021 by Apurva and Siddharth Purohit. The company focuses on ethically sourced, small-batch artisanal foods from Maharashtra, partnering with women-led self-help groups and rural micro-entrepreneurs. Aazol aims to create a sustainable ecosystem that promotes financial independence for rural communities while providing urban consumers with authentic, preservative-free products. Aazol offers a variety of traditional Maharashtrian foods, including pure kokum extract, low gluten khapli atta, sweets and snacks, regional specialties like unpolished Indrayani rice, and preservative-free staples. The company emphasizes social impact by supporting over 100 rural women producers and ensuring fair wages. Aazol also operates an e-commerce platform that highlights product origins and connects health-conscious urban consumers with homemade flavors reminiscent of traditional kitchens. The brand is committed to quality, cultural preservation, and expanding its product range while maintaining its social and environmental values.