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Arjen Bongard
Verified
Managing Director, Bongard Media
Munich
Beats
topics with bad angles....
Content
By Arjen Bongard| Automotive News Europe Verified When I was driving a 1985 Volkswagen Golf in the 1990s my local garage could fix anything on the car as long as it didn't involve the vehicle electronics. Roughly a decade, in 2004 to be precise, I wrote a column for Automotive News Europe that noted that in Germany 60 percent of all breakdowns were electrical or electronics related. Around that time, one of the biggest news stories was that Mercedes-Benz's new E-Class was suffering serious problems with its own electronics.
By Arjen Bongard| Automotive News Europe Verified For years I have wondered why the global auto industry continues to be run by the same kind of engineers who have been at the helm of car companies since the beginning of the automotive era more than 125 years ago. Isn’t it time for a real digital native, a hardcore IT guy to take responsibility at the highest level?
By Arjen Bongard| Automotive News Europe Verified When I was driving a 1985 Volkswagen Golf in the 1990s my local garage could fix anything on the car as long as it didn't involve the vehicle electronics. Roughly a decade, in 2004 to be precise, I wrote a column for Automotive News Europe that noted that in Germany 60 percent of all breakdowns were electrical or electronics related. Around that time, one of the biggest news stories was that Mercedes-Benz's new E-Class was suffering serious problems with its own electronics.