Atifa Hargrave-Silk - Profile and Journalist Details

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• IPG CEO Roth 'concerned' about China, hints at repositioning

  By Atifa Hargrave-Silk| Campaign India@ You’d be forgiven for assuming that Michael Roth’s first-ever trip to Singapore for the Spikes Asia Festival of Creativity was something of a victory lap for the IPG chief executive and chairman. Roth, who first became involved with IPG in 2002 before taking over the company 3 years later, joined the business at a time when the holding company was going through probably its darkest period. In fact, for years, it looked like IPG was on the brink of a sale. But things look very different today.

  By Atifa Hargrave-Silk · Campaign India

  Oct. 15, 2019

• IPG CEO Roth 'concerned' about China, hints at repositioning

  By Atifa Hargrave-Silk| PR Week Verified Added 1 hour ago by Atifa Hargrave-Silk, Campaign Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.

  By Atifa Hargrave-Silk · PR Week

  Oct. 10, 2019

• IPG CEO Roth 'concerned' about China, hints at repositioning

  By Atifa Hargrave-Silk| Campaign India@ You’d be forgiven for assuming that Michael Roth’s first-ever trip to Singapore for the Spikes Asia Festival of Creativity was something of a victory lap for the IPG chief executive and chairman. Roth, who first became involved with IPG in 2002 before taking over the company 3 years later, joined the business at a time when the holding company was going through probably its darkest period. In fact, for years, it looked like IPG was on the brink of a sale. But things look very different today.

  By Atifa Hargrave-Silk · Campaign India

  Oct. 15, 2019

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Company Info

Campaign India

Campaign India is a media platform launched in September 2007 by Haymarket Media India Ltd, part of the Haymarket Media Group. It serves as a key resource for professionals in advertising, marketing, media, and public relations in India, offering news, analysis, and insights tailored to these industries. The platform provides daily coverage of industry developments, including digital transformation and creative campaigns. It features multimedia content such as videos, blogs, and podcasts, and encourages industry engagement through user-generated content and interactive polls. Campaign India also organizes conferences and awards ceremonies to celebrate excellence in advertising and marketing. By combining international articles with localized reporting, it effectively addresses the needs of its audience, which includes media planners, brand managers, and industry leaders. Recent topics of interest include emerging technologies like Rich Communication Services (RCS) and their influence on brand-consumer interactions.