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Verified
CEO, 20-first
London
Beats
Biography
As CEO of 20-first, Avivah has over 20 years experience as a consultant and coach helping companies adapt to major 21st century shifts. She has advised global CEOs, leadership teams and executive committees across more than 40 countries on gender, longevity and culture across a wide range of sectors — from FMCG and financial services to the pharmaceutical and tech sectors. She’s on the Boards of the UK National Innovation Centre for Ageing (NICA) and the Chartered Management Institute’s Everyone Economy. She’s an Ambassador for the Stanford Center of Longevity and the Global Peter Drucker Forum in Vienna and an Adjunct Professor at DePaul University in Chicago. In 2023, she was inducted into the Thinkers50 Hall of Fame. WRITER & SPEAKER A regular contributor to Forbes and the Harvard Business Review, Avivah is host of the longevity focused podcast 4-Quarter Lives, and substack Elderberries. She has lectured at INSEAD and HEC and has spoken at events ranging from Ted, to The Economist Conferences, The Drucker Forum, WIN and The Women’s Forum. Avivah’s books range from those focused on strategic leadership issues, including Why Women Mean Business and Seven Steps to Leading Gender Balanced Businesses, to a graphic series for managers. AVIVAH’S BACKSTORY With a strong belief that the personal informs the professional (and vice versa), in 2022 Avivah completed a year at Harvard as an Advanced Leadership Initiative Fellow, researching and writing about the longevity opportunity and navigating longer lives — at work and at home. In her own first and second quarters of life, Avivah grew up in Canada, attended the University of Toronto as a joint Computer Science/ Comparative Literature major, went to Paris for a year (and stayed for 30), completing an MBA at INSEAD along the way. Avivah holds three passports (Canadian, French and Swiss), lives in London with her sculptor/consultant husband and visits her two grown, gender-balanced children, a son and daughter in Dakar and New York.
consumers,generational and gender balance, women men, inclusion, longevity generations, talent management, career management global business, advertising, marketing longevity leadership
new hires, expansions, products, fashion
Content
By avivah wittenberg-cox| Elderberries@ The most interesting thing about the Netflix series Adolescence isn’t the great acting, the technological feats of filming, or the surreal perfection of 15-year-old actor Owen Cooper. What makes it stand out is the global conversation it has ignited. The series has achieved unexpected success as the No.1 most-watched show in almost 80 countries.
By avivah wittenberg-cox| Elderberries@ This June 23rd-27th will be the 2nd Edition of the Programme I co-direct at Portugal’s leading business school, Catolica Lisbon. It brings together thought leaders pioneering new perspectives on ageing, health, wealth and economic and personal growth. Aimed at an international business audience, this innovative new programme seeks to understand the multiple impacts of a new age of longevity. How will the new demographics hit countries, companies, cities, consumers and workforces?
By avivah wittenberg-cox| Elderberries@ 4-Quarter Lives explores the profound impact of longer lives and careers on… everything: countries, companies, couples, and careers. This week I’m doing a summary of Season 8, a series in two acts and ten voices. The First Act looked at a how smart older women are working hard on understanding and strengthening the next generation, and also starting to explore the new roles that older women are taking on in Q3.
Company Info
London, United Kingdom