Babar Khan Javed - Profile and Journalist Details
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Babar Khan Javed
Verified
Director, Z2C Limited
Islamabad
Beats
compliance, startups, cybersecurity foreign policy, corporate governance, international relations politics, ESG, global affairsbusiness, risk management, national security
I rant about anything that needs ranting..
Content
By Babar Khan Javed Verified| Influence@ Even as the global women’s sports landscape is witnessing a reckoning, it still represents just 10% of sponsorship dollars, 15% of media coverage, and a fraction of broadcast rights fees compared to men’s sports. This year women’s elite sports are predicted to generate more than $1.28bn (£1.19bn) in global revenues, according to a report published by Deloitte in November 2023.
By Babar Khan Javed Verified| Pakistan Today Verified Telenor has just signed strategic partnerships with both Starcom Pakistan and GroupM Pakistan – the two largest media agencies in Pakistan – around sharing data assets to be able to deliver increased value to their respective clients and connect digital and physical identifiers. Only a year ago, Profit had demanded action around the depreciation of cookies.
By Babar Khan Javed Verified| Influence@ Even as the global women’s sports landscape is witnessing a reckoning, it still represents just 10% of sponsorship dollars, 15% of media coverage, and a fraction of broadcast rights fees compared to men’s sports. This year women’s elite sports are predicted to generate more than $1.28bn (£1.19bn) in global revenues, according to a report published by Deloitte in November 2023.
Company Info
Z2C Limited
Z2C Limited is a media planning and buying agency based in Karachi, Pakistan, and operates as an affiliate of Publicis Groupe. Founded in 2016, the company focuses on bridging marketing technology innovation with practical business success. Z2C aims to solve industry challenges through technology-driven solutions, particularly in sectors such as commerce, insights, video, sports, and communication. The agency helps clients adapt to changing consumer behaviors and technological advancements. It provides advanced data analysis tools, develops solutions for video content engagement, and enhances communication between clients and their audiences. Z2C also invests in tools to optimize sports organization and monetization, fostering deeper connections with consumers. Its business model combines venture investment with service delivery, allowing it to address industry challenges while monetizing emerging technologies.
Karachi, Sindh, Pakistan
+92 333 3589498
Founded: 1997