Barb Edson - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Barb Edson's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Barb Edson
Verified
Contributor, Chief Marketer
Beats
Investigations culture and lifestyle city news education
Stories without a strong Canadian connection.
Content
It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing - Chief Marketer
By Barb Edson, Kaylee Hultgren Verified| Chief Marketer Verified How connection, influence and experience deliver outstanding omnichannel marketingBy Barb Edson, Senior Vice President and Chief Marketing Officer at CDK Global—Businesses talk a lot about digital retailing wanting to “provide an Amazon-like experience.” From cars to cookies, shoes to showers, practically anything can be purchased online. However, consumers still want to see, touch and try out many things on their wish list before making a purchase.
By Microsoft IoT, Jonathan Silverman, Barb Edson| microsoft.com@ The Internet of Things (IoT) empowers healthcare providers to capture everything from one errant heartbeat to the aggregated data of millions of patients with chronic conditions. Wearable sensors, secure wireless data relays, and cloud-based analytics form a platform for clinicians to monitor patients’ health data to anticipate problems and intervene before they become crises—and to forecast the future health needs of entire populations.
It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing - Chief Marketer
By Barb Edson, Kaylee Hultgren Verified| Chief Marketer Verified How connection, influence and experience deliver outstanding omnichannel marketingBy Barb Edson, Senior Vice President and Chief Marketing Officer at CDK Global—Businesses talk a lot about digital retailing wanting to “provide an Amazon-like experience.” From cars to cookies, shoes to showers, practically anything can be purchased online. However, consumers still want to see, touch and try out many things on their wish list before making a purchase.
Company Info
Chief Marketer
POWER magazine is a long-established publication in the energy sector, having been in operation since 1882. It focuses on the power generation industry, providing in-depth coverage of technology, trends, and innovations. The magazine serves as a valuable resource for professionals and stakeholders, offering insights into the latest developments and challenges in the field. The magazine features a variety of editorial content, including articles, interviews, and analyses on power generation technologies and market trends. It also covers significant industry events and conferences, highlighting new technologies and innovations. Available in both print and digital formats, POWER magazine caters to a diverse audience, including utilities, equipment suppliers, consulting firms, and regulatory bodies. Through its content, it facilitates knowledge sharing and discussion among industry leaders.
Knoxville, United States
+1 301-354-2000
Founded: 1882