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Barb Mosher Zinck
Verified
Freelance Columnist, diginomica
Nova Scotia
Beats
Biography
I love digital experience strategy. I love marketing technology. And I love talking to people who have unique perspectives on both. I am forever curious and learning. Plus, I work in this industry as a content marketer, so I know what's what.
social mediaAll things related to digital and content marketing Martech collaboration
funding news, new hires, cases studies submitted elsewhere, product updates.
Content
By Barb Mosher Zinck Verified| diginomica Verified Main contentWe'll send you our top articles (and no marketing spam), no more than once a week. It's no secret that HubSpot is a champion for the SMB market. And with 50% of SMBs failing in their first five years, they need someone in their corner. HubSpot wants to be that someone, and plans to use AI to help. According to Nicholas Holland, SVP and Head of AI at HubSpot, SMBs want to know how AI impacts their day-to-day business.
By Barb Mosher Zinck Verified| diginomica Verified Main content A lot of work has been done on the Contentful platform over the last couple of years. Content Studio, the new visual builder, went GA in the spring of last year, and the acquisition of the personalization platform Ninetailed is now complete. But that was just the start, according to Irina Botea,First, Contentful has developed a framework for AI-powered content operations.
6sense introduces Intelligent Workflows to streamline GTM execution and reduce campaign complexity. Here's why
By Barb Mosher Zinck Verified| diginomica Verified Main content To understand why 6sense built Intelligent Workflows, we have first to address the challenges that marketing teams face, including stale audience data, siloed campaign execution, and static buyer journeys, all of which do not adapt to changes in intent or behavior. And then there are the tools - some connected, most not - that require significant manual effort to keep audience data, and content and messaging synced.
Company Info
diginomica
Diginomica is a media and analyst property that supports enterprise leaders in the digital age. Established in 2013, the company consists of a team of writers and analysts based in the US and Europe. Diginomica focuses on providing insights and analysis related to enterprise business computing, particularly in areas like cloud computing, digital transformation, and artificial intelligence. The company offers content and analysis centered on enterprise technology trends. Their services include in-depth research and analysis of emerging trends, content creation such as articles and guides, and community building to engage enterprise leaders and IT professionals. Diginomica aims to help organizations navigate the complexities of digital transformation and make informed technology decisions.
Surrey, British Columbia, Canada
Founded: 2013