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Barbie Mattie - Profile and Journalist Details

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Barbie Mattie

Barbie Mattie

Verified

VP, Principal Analyst, Forrester Research

Austin

Beats

Primary beats

Technology

Secondary beats

Plus ScienceLaptopsAutomotiveDemographicsScienceSocial MediaToysAppleNuclear ReactorsIncluding Soft NewsDigital TransactionsIctGoogleBlockchainAgriTechDigitalNew Technologies

Biography

Insights-driven B2B CMO advisor/doer. Proud wife, mother of teenage daughters and Austinite. New Orleans Jazz Fest obsessed.

Doesn’t Cover

politics, engineering, sports

Journalist Type

-

Seniority Positions

-

Industries

Medium Formats

-

Content

Total articles 24

  • One In Four Account-Based Marketing Programs Are Built On Quicksand

    By Matt Steffen, Kelvin Gee, Barbie Mattie · Forester Blog

    Feb. 20, 2023

  • Conquering Impostor Syndrome: How I’m Navigating The Trials And Tribulations Of Becoming A Principal Analyst At Forrester

    By Alaina Ladd, Conrad Mills, Barbie Mattie · Forester Blog

    Feb. 13, 2023

As seen in

Forester Blog,Forrester Research

Company Info

Forrester Research

Newton, United States

+1 617-613-5730

Founded: 1983