Beki Winchel - Profile and Journalist Details
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Beki Winchel
Verified
Writer, Freelance
Gothenburg
Beats
Biography
I'm the co-editor of PR Daily, a leading publication delivering public relations, marketing, social media and corporate communications news and advice, as well as a social media PR consultant, author, freelance writer, speaker and entrepreneur. I write about social media communications, including content creation and curation; individual social media platforms such as Facebook, Twitter, Flipboard, LinkedIn, Google Plus, Instagram and Pinterest; public relations trends and news; marketing tips and changes; crisis communications; writing and editing; and branding (both on and offline.) I also attend conferences in the U.S. and Europe and write pieces on new technology and trends--along with interviews from speakers and leaders at leading agencies and organizations. As a consultant I work with with brands and PR professionals on brand journalism, storytelling, reaching the "new" consumer audience, effective content marketing and media pitching, social media ROI and measurement, connecting PR objectives to business goals, and other public relations strategies that affect companies' bottom lines.
writing,PR marketing, crisis communications tech, social media
new hires, expansions, products, fashion
Content
By Beki Winchel| The Drum Verified This year, the competition for attention is fiercer than ever. Why? Because today’s consumers are, well, over it. Over the empty hype. Over the algorithm-driven sameness. Over brands shouting for their attention but failing to spark a real connection. Which means brand love isn’t just a buzzword – it’s a business imperative. With brand loyalty eroding, customer acquisition costs skyrocketing, and trust in brands at an all-time low, companies are searching for something stronger than impressions
By Beki Winchel| The Drum Verified This year, the competition for attention is fiercer than ever. Why? Because today’s consumers are, well, over it. Over the empty hype. Over the algorithm-driven sameness. Over brands shouting for their attention but failing to spark a real connection. Which means brand love isn’t just a buzzword – it’s a business imperative. With brand loyalty eroding, customer acquisition costs skyrocketing, and trust in brands at an all-time low, companies are searching for something stronger than impressions
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States