Ben Fox - Profile and Journalist Details

Find journalists that align with your industry, location and vision. Unlock Ben Fox's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.

Get connected with journalists today
Ben Fox

Ben Fox

Verified

Founder and Journalist, Shepherd

Boulder

Biography

Ben Fox believes that books build better people. He is the creator of Shepherd.com, where you can explore and discover books in fantastic ways. He lives in Portugal with his wife and 5-year-old son. In his free time, he enjoys multi-week bike tours through Europe, food and travel adventures with his family, and reading. At some point, he decided it was better to be a pirate captain than an admiral.

Final Covers

book, fiction kindle, goodreads nonfiction, books

Doesn’t Cover

Things with no link at all to the Netherlands.

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 18

  • Sneak peak: How will we bring readers' to-be-read piles to life?

    By Ben Fox| Substack@ Join the rebellion and help me create the indie book platform readers and authors deserve! Three hurrahs for our 897 Founding Members who keep us independent and fund new features. Readers and authors can become Founding Members (both get special perks, and more perks are coming as we grow). It has been a wild couple of months at Shepherd! I am working like a madman to reorient everything as we build an app to bring readers to-be-read piles to life (plus light book tracking).

    By Ben Fox · Substack

    Apr. 07, 2025

  • How is the Readers’ Favorite Reads event performing with the new referrals & partnership program?

    By Adrian McKinty, Michael Easter, Ben Fox| Shepherd@ Join the rebellion and help me create the indie book platform readers and authors deserve! Three hurrahs for our 853 Founding Members who keep us independent and fund new features. Readers and authors can become Founding Members (both get special perks, and more perks are coming as we grow). I am super excited about 2025! I am knee-deep in feature planning and have a massive year-end update on the newsletters coming soon. I got a ton of rest over the holiday, read 10 books, and feel energized.

    By Adrian McKinty, Michael Easter, Ben Fox · Shepherd

    Jan. 10, 2025

  • Hi Google, please stop đŸ’© the bed: a desperate plea from the independent web.

    By Ben Fox| Shepherd@ Join the rebellion and help me create the indie book platform readers and authors deserve! Three hurrahs for our 818 Founding Members who keep us independent and fund new features. Readers and authors can become Founding Members (both get special perks, and more perks are coming). Google is killing independent websites by burying them in the search results, even when we perfectly follow their guidelines.

    By Ben Fox · Shepherd

    Oct. 28, 2024

As seen in

Company Info

Shepherd

Shepherd is a creative advertising and marketing agency that focuses on delivering measurable results through strategic campaigns. The agency combines creative storytelling with a data-driven, psychology-informed approach to performance marketing, particularly for direct-to-consumer (DTC) brands. With experience managing over $100 million in ad spend, Shepherd aims to convert "doubters into believers" and drive customer acquisition. The agency offers a comprehensive range of services, including audience research, creative development, media planning and buying, digital marketing, public relations, and social media management. Shepherd has specialized expertise in the pet care, transportation, and healthcare industries, tailoring its performance marketing framework to help DTC brands achieve scalable growth. Their unique approach involves detailed analysis of past campaign data and audience behavior to optimize ad spend and enhance campaign effectiveness.

Jacksonville, Florida, United States

+1 904-359-0981

Founded: 1984