Ben Lovejoy - Profile and Journalist Details
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Ben Lovejoy
Verified
European Editor, 9to5Mac
London
Beats
Biography
European editor of 9to5Mac.com Of interest for potential review: - Smart home/home automation technology ONLY IF HomeKit-compatible or Matter certified (and no security cameras, thanks) - Health-related tech, provided it connects to an iPhone app - Videography kit, if it's designed for use with an iPhone or controlled by an iPhone app (but no iPhone lenses, please!) - High-end Bluetooth headphones from respected audio companies - High-end speakers from respected audio companies ONLY IF they support AirPlay 2 - High-end accessories (think anodised aluminum, wood, leather) - Cycling gadgets (provided they have an iPhone app to make it relevant to us) - Action cams with unique features (no straightforward GoPro clones, and ditto on the iPhone app) This isn't an exhaustive list – in general, think: Apple-specific, premium, hi-tech Of interest for potential news coverage: - Feel-good stories with a specific Apple product angle (Apple Watch helping people with disabilities, etc) - Zero-day vulnerability discoveries for iOS or macOS Here are some things that definitely DO NOT interest me: - Deals/discounts/offers - Surveys unless Apple-specific and a properly-sourced sample - Apps - Bluetooth speakers - Power banks or chargers - Security cameras - Robot cleaners unless there's something unique about them - Games, stickers, children's toys - Low-end products - Crowdfunding campaigns, unless fully-funded and a fully working review sample available at the time of pitching - Things with no relevance to an Apple site - Company news (financials, acquisitions, personnel changes, etc) unless it's an acquisition by Apple or Google - Your client commenting on something For model-specific accessories, this is the Apple kit I have currently: - M1 Max 16-inch MacBook Pro - M1 13-inch MacBook Air - 12.9-inch iPad Pro (2018) - 7th-gen iPad mini - iPhone 16 Pro Max - Original HomePods Please note: I'm based in the UK, but the majority of our readership is in the US, so review products need to be sold in the US. It doesn't matter whether or not they are sold in the UK.
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Company Info
9to5Mac
9to5Mac is a well-known technology news website established in 2007 by Seth Weintraub. Initially focused on Apple business news, it quickly transitioned to consumer-oriented content, gaining recognition for breaking significant stories, including early announcements of Apple products. The name "9to5" reflects business hours, though the site is known for its continuous coverage of Apple-related news. The site specializes in news, rumors, and analysis about Apple products and services. It is recognized for its exclusive stories and detailed coverage of Apple's latest developments, including product launches and software updates. Additionally, 9to5Mac features product deals through its sister site, 9to5Toys, which highlights discounts on various tech items. With an audience of tech enthusiasts and industry professionals, the site attracts over 13 million visits annually and generates approximately $22.1 million in revenue.
Cupertino, California, United States
+1 479-530-9337
Founded: 2007