Betsy Welch - Profile and Journalist Details
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Betsy Welch
Verified
Senior Editor, VeloNews
Colorado
Beats
Character-Driven Stories TechTravel
Content
By Betsy Welch| Outside Magazine Verified If you thought gravel sponsorships were just a matter of slapping on a fresh kit and swapping bikes, think again. Unlike their road and mountain biking counterparts, gravel racers are largely privateers, meaning they piece together their own sponsorship deals — a game of networking, negotiation, and the occasional “big news coming soon” Instagram tease.
By Betsy Welch| Outside Magazine Verified Axelle Dubau-Prévôt has been riding a bike since she could walk. “It’s a family sport,” she said, “so I really had no choice but to start with cycling.”In April, the Frenchwoman will make her debut in the Life Time Grand Prix series. She’s one of a handful of new faces on the series’ 22-woman roster, but if her name seems somewhat familiar that’s because, well, there’s another cyclist in her family.
By Betsy Welch| Outside Magazine Verified If you thought gravel sponsorships were just a matter of slapping on a fresh kit and swapping bikes, think again. Unlike their road and mountain biking counterparts, gravel racers are largely privateers, meaning they piece together their own sponsorship deals — a game of networking, negotiation, and the occasional “big news coming soon” Instagram tease.
Company Info
VeloNews
Outside Inc., formerly known as Pocket Outdoor Media, is a prominent American company dedicated to sports and recreation. Rebranded in February 2021, it is recognized for its extensive portfolio that supports the outdoor and adventure lifestyle. The company gained fame through its flagship publication, *Outside* magazine, which has inspired readers to embrace an active lifestyle since its launch in 1977. Outside Inc. offers a variety of services and products, including several magazines focused on different aspects of outdoor activities, such as *Peloton* for cycling and *Beta* for mountain biking. Its digital platforms, like Outside Online and Pinkbike, provide rich content, while apps like Gaia GPS and Trailforks enhance outdoor navigation. The company also operates Outside TV, organizes sporting events through AthleteReg, and has expanded into marketing and education with acquisitions like Inkwell Media and Roam Media. Additionally, Outside Shop offers a range of outdoor products, and FinisherPix provides sports event photography services. With a reach of approximately 7.5 million people monthly, Outside Inc. connects with a diverse audience passionate about adventure and fitness.
Cornelius
+1 303-440-0601
Founded: 2019