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Bette Canter

Bette Canter

Verified

Senior Editor, Sportico

Virginia

Final Covers

entrepreneurshipmarketing female entrepreneurs fitness travel

Journalist Type

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Seniority Positions

Medium Formats

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Content

Total articles 106

  • Boston Marathon Winners Lokedi, Korir Earn $150K Each

    By Bette Canter Verified| Sportico Verified Sharon Lokedi of Kenya won the women’s pro race at the Boston Marathon in 2:17:22, the fastest time ever on the course by more than two minutes. Lokedi, who is sponsored by Under Armour and trains with the Arizona-based UA Mission Run Dark Sky Distance team, will earn $150,000 for the victory and an additional $50,000 for the course record. Kenya’s John Korir won the men’s pro race, finishing in 2:04:45 and earning $150,000 in prize money.

    By Bette Canter Verified · Sportico

    Apr. 21, 2025

  • Kansas City Chiefs Chairman Clark Hunt Eyes Super Bowl Three-Peat

    By Bette Canter Verified| Sportico Verified Clark Hunt has been here before—four times in the last five years, to be exact. He knows what it feels like to be in the center of the NFL world for two weeks before the Super Bowl, and he knows what it’s like to receive the NFL’s Lombardi Trophy from NFL commissioner Roger Goodell, confetti raining around him (only three times, but still). The Kansas City Chiefs, owned by Hunt and his family, could make history in Super Bowl 59, becoming the first team to win three straight Super Bowls.

    By Bette Canter Verified · Sportico

    Feb. 08, 2025

  • Boston Marathon Winners Lokedi, Korir Earn $150K Each

    By Bette Canter Verified| Sportico Verified Sharon Lokedi of Kenya won the women’s pro race at the Boston Marathon in 2:17:22, the fastest time ever on the course by more than two minutes. Lokedi, who is sponsored by Under Armour and trains with the Arizona-based UA Mission Run Dark Sky Distance team, will earn $150,000 for the victory and an additional $50,000 for the course record. Kenya’s John Korir won the men’s pro race, finishing in 2:04:45 and earning $150,000 in prize money.

    By Bette Canter Verified · Sportico

    Apr. 21, 2025

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Company Info

Sportico

Sportico is a digital media company established in 2020 by Penske Media Corporation, dedicated to the business of sports. It offers news, data, insights, and live media experiences tailored for professionals in the global sports industry, which is valued at around $600 billion. The company was launched during the COVID-19 pandemic to meet the growing demand for sports business news. Headquartered in New York and Los Angeles, Sportico is led by CEO Dick Glover and Editor-in-Chief Scott Soshnick. The company provides daily content that includes breaking news, investigative reporting, and analysis on various aspects of sports finance, media rights, and sponsorships. It also offers industry-specific data tools and hosts virtual events and multimedia experiences. Sportico targets high-level professionals, including C-suite executives and investors, and focuses on enterprise reporting, distinguishing itself in the realm of sports business journalism.

New York, New York, United States

+1 212-493-4040

Founded: 2020