Bill Merrick - Profile and Journalist Details

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Total articles 523

• Building business one relationship at a time

  By Bill Merrick| America's Credit Unions@ Take care of people, and the numbers will fend for themselves. That sums up Bradley Dyer Jr’s approach to business development at $1.4 billion asset Credit Union of America in Wichita, Kan. While the Jamaican-born senior business development officer doesn’t enjoy the state’s chilly winters, he’s committed to serving the area’s dedicated teachers and health care professionals who make up much of the credit union’s membership. “The numbers are only one aspect of what we do,” Dyer says.

  By Bill Merrick · America's Credit Unions

  Jul. 30, 2024

• Big ideas create branding bonanza

  By Bill Merrick| America's Credit Unions@ If Toni Nichols looks familiar, you may have seen her on “The Price is Right,” “House Hunters,” a Golden Chick restaurant commercial, or “Wheel of Fortune”—where she solved the first puzzle. While she’s had her time in the spotlight, Nichols is more accustomed to highlighting the work Texas Trust Credit Union does on behalf of members through storytelling, social media, and clever campaigns that boost branding exponentially.

  By Bill Merrick · America's Credit Unions

  Jul. 02, 2024

• Building business one relationship at a time

  By Bill Merrick| America's Credit Unions@ Take care of people, and the numbers will fend for themselves. That sums up Bradley Dyer Jr’s approach to business development at $1.4 billion asset Credit Union of America in Wichita, Kan. While the Jamaican-born senior business development officer doesn’t enjoy the state’s chilly winters, he’s committed to serving the area’s dedicated teachers and health care professionals who make up much of the credit union’s membership. “The numbers are only one aspect of what we do,” Dyer says.

  By Bill Merrick · America's Credit Unions

  Jul. 30, 2024

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Company Info

America's Credit Unions

The National Association of Federally-Insured Credit Unions (NAFCU) is a trade organization based in Arlington, Virginia, representing federally-insured credit unions since 1967. Following a merger with the Credit Union National Association (CUNA) in 2024, NAFCU operates under the banner of America’s Credit Unions, enhancing its advocacy efforts for the credit union sector. NAFCU focuses on legislative and regulatory advocacy, providing compliance support, educational resources, and industry research to promote the growth and stability of credit unions. The organization lobbies on key policies affecting credit unions, offers guidance on federal regulations, and hosts training programs to keep members informed about industry trends. Additionally, NAFCU collaborates with vetted partners to deliver cost-effective solutions tailored for its members, which include federally-insured credit unions across the U.S.