Bob Bly - Profile and Journalist Details
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Bob Bly
Verified
Direct Response Copywriter, Freelance
New Jersey
Beats
HealthParenting Lifestyle Home Decor Vegan Food
Non
Content
By Bob Bly| Printing Impressions Verified “Aspirational marketing” refers to advertising that targets your prospects not by who they are, but by who and what they want to become. For instance, I would wager that most of the prospects for Peloton don’t look anything like the fitness models using Peloton exercise equipment in its TV commercials. The actors in the Peloton spots have great bodies. They go “balls to the wall,” exerting themselves to the maximum when they work out — and, they seem to enjoy it.
By Bob Bly| Printing Impressions Verified When I started out in industrial marketing in the late 70s, both the sales funnel and the marcom tools needed for it were few and far between — and relatively simple. We created a trade journal print ad offering a free color brochure. We mailed the brochure to the prospects who requested it. Then a sales rep followed up to make the sale.
By Bob Bly| Printing Impressions Verified “Aspirational marketing” refers to advertising that targets your prospects not by who they are, but by who and what they want to become. For instance, I would wager that most of the prospects for Peloton don’t look anything like the fitness models using Peloton exercise equipment in its TV commercials. The actors in the Peloton spots have great bodies. They go “balls to the wall,” exerting themselves to the maximum when they work out — and, they seem to enjoy it.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States