Bobby McGill - Profile and Journalist Details
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Bobby McGill
Verified
Founder and Publisher, Branding in Asia
United States
Beats
Economics , Human Rights , Politics
Gender Topics
Content
Interview: Kryse Ynieto & Herbert Pradjaja – Welcome to the Era of Real-Time Brands. It’s Here, and It’s Now or Never
By Bobby McGill Verified| Branding in Asia Verified When I was at AdFest recently, a line in the program guide jumped out at me: “Have you heard about it? No? Ok, then you’ve likely missed it already.” I immediately added the session to my itinerary. After all, I had just heard about it. Welcome to the era of Real-Time Brands — urgent, culture-first, and always-on.
By Bobby McGill Verified| Branding in Asia Verified In a first-of-its-kind collab, KFC India has teamed up with India’s biggest Gen Z YouTuber CarryMinati to co-create an all-new menu offering. The unprecedented launch sees KFC India and CarryMinati (aka Ajey Nagar) join forces to cook up the droolworthy and finger lickin’ good Saucy Popcorn. For the first time ever, a Gen Z icon enters the KFC kitchens.
By Bobby McGill Verified| Branding in Asia Verified As traditional public safety campaigns struggle to engage younger audiences, a new initiative from Publicis Worldwide Australia and the Queensland Government meets its audience through something familiar: gameplay. In Queensland, young males aged 18–24 are six times more likely to die on the road than any other age group.
Company Info
Branding in Asia
Branding in Asia is an online publication that provides insights, news, and creative work related to branding, marketing, advertising, and business trends in the Asia Pacific region. It serves as a key resource for professionals and companies looking to understand the marketing landscape in Asia. The platform offers a variety of content, including articles, interviews, and analyses focused on marketing strategies and advertising campaigns specific to the Asian market. It also provides valuable insights into branding challenges and opportunities, helping businesses navigate the regional market. Additionally, Branding in Asia facilitates networking opportunities among industry professionals and brands through its content and events. Located in Busan, South Korea, Branding in Asia has a revenue of $5 million. Its digital content and resources are essential for anyone interested in the dynamic trends of marketing and branding in Asia.
Sheridan, Wyoming, United States
Founded: 2015