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Bradford Wernle

Bradford Wernle

Verified

Senior Writer, Automotive News

Ann Arbor

Final Covers

E-Bikes , Electric Vehicles , UTVs , ATVs, Motorcycles, Travel , Cars, Recreational Vehicles RVs, E-Bikes , Electric Vehicles , UTVs , ATVs, Scooters, SUVs , Trucks, Overlanding , Tech And Vehicles

Doesn’t Cover

chevy, ford

Seniority Positions

Content

Total articles 150

  • Ford, Getrag create JV in manual transmissions

    By Bradford Wernle Verified| Automotive News Europe Verified Getrag Ford Transmissions GmbH, a new joint venture in manual transmissions between Getrag and Ford of Europe, is predicting sales of E870 million this year. German transmission maker Getrag and Ford signed a deal to create the joint venture on January 31. Getrag Ford will run Ford's three manual transmission plants in Europe: Bordeaux, France; Cologne, Germany; and Halewood, England. The 3,700 employees at the factories will work directly for the joint venture.

    By Bradford Wernle Verified · Automotive News Europe

    Feb. 19, 2019

  • Paradox at Ford: Profits are soaring as problems mount

    By Gabe Nelson, Bradford Wernle Verified| Automotive News Verified DETROIT -- MyFord Touch. Lincoln MKZ. C-Max. All were heavily promoted as innovative products that would help Ford Motor Co. pull customers from rivals and cement the company's position as a technology leader. Instead, each has come back to bite the automaker. Ford's stumbles have done little to slow its sales and market-share growth.

    By Gabe Nelson, Bradford Wernle Verified · Automotive News

    Jan. 07, 2019

  • Ford, Getrag create JV in manual transmissions

    By Bradford Wernle Verified| Automotive News Europe Verified Getrag Ford Transmissions GmbH, a new joint venture in manual transmissions between Getrag and Ford of Europe, is predicting sales of E870 million this year. German transmission maker Getrag and Ford signed a deal to create the joint venture on January 31. Getrag Ford will run Ford's three manual transmission plants in Europe: Bordeaux, France; Cologne, Germany; and Halewood, England. The 3,700 employees at the factories will work directly for the joint venture.

    By Bradford Wernle Verified · Automotive News Europe

    Feb. 19, 2019

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Company Info

Automotive News

Automotive News is a prominent North American publication focused on the automotive industry, founded in 1925 by George Slocum. Originally named Automotive Daily News, it moved to Detroit in 1933 and adopted its current name in 1938. The publication aims to be the primary source of news and data for industry decision-makers, emphasizing ethical reporting and authoritative coverage. Automotive News provides comprehensive industry reporting, including news, analysis, and insights on vehicle manufacturers, suppliers, dealerships, and market trends. Its digital platform, AutoNews.com, offers real-time updates, data tools, and multimedia content. The publication specializes in North American automotive markets, covering regulatory changes, technological advancements, and business strategies. It also maintains extensive historical archives for research purposes. Targeting executives and professionals across the automotive ecosystem, Automotive News serves vehicle manufacturers, suppliers, dealerships, and allied industries such as financial and legal services. With headquarters in Detroit, Michigan, the publication has over 1,500 employees and generates approximately $19 million in annual revenue.

Detroit, Michigan, United States

'+1 877-812-1584

Founded: 1925