Breanna Woods - Profile and Journalist Details
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Breanna Woods
Verified
Editor, Nutrition Lead, Blogilates
Indianapolis
Beats
knitting, crowd surfing
Content
Company Info
Blogilates
Blogilates is a fitness brand founded by Cassey Ho in 2009, originally starting as a YouTube channel that offered Pilates routines. It has since grown into a multi-million-dollar enterprise with two main brands: Blogilates, which focuses on fitness content and digital products, and Popflex Active, which offers activewear and fitness accessories. With a strong online presence, Blogilates has 8.6 million YouTube subscribers and nearly 7 million followers across various social media platforms. The company provides a range of services, including free workout videos featuring Ho's signature Pop Pilates format, certification programs for instructors, and digital fitness products like guides and meal plans. Under the Popflex brand, Blogilates sells premium activewear and fitness accessories, including yoga mats and resistance bands, available through major retailers and online. The brand emphasizes inclusivity and community, catering to fitness enthusiasts of all ages, particularly women looking for accessible workouts and stylish activewear.
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'+1 510-909-4299
Founded: 2010