Brendan Witcher - Profile and Journalist Details
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Brendan Witcher
Verified
Vice President and Principal Analyst, Digital Business Strategy, Forrester Research
Boston
Beats
the bond market,Covers: automation markets, credit data, corporate finance currencies, europe economics, sovereign debt crisis
Anything political, racist, and degrading topics in any form.
Content
By Sucharita Kodali, J.P. Gownder, Brendan Witcher| Forester Blog@ In today’s fiercely competitive retail landscape, leveraging the power of AI and automation has become essential for growth and innovation. With challenges ranging from inventory management to shifting consumer preferences, retailers are increasingly turning to AI and automation technology to stay ahead. Forrester has released our review of more than a dozen of those solutions and mapped them according to maturity and utility in our Tech Tide framework.
By Brendan Witcher, Dipanjan Chatterjee, Arielle Trzcinski| Forester Blog@ In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego? For our annual “The Top Retail Commerce Initiatives For 2024” research, we interviewed 95 retail industry professionals from across the globe to gather their insights on the 30 retail commerce initiatives they believed would be “hot,” “on the radar,” and “hype” for the coming year.
By Sucharita Kodali, J.P. Gownder, Brendan Witcher| Forester Blog@ In today’s fiercely competitive retail landscape, leveraging the power of AI and automation has become essential for growth and innovation. With challenges ranging from inventory management to shifting consumer preferences, retailers are increasingly turning to AI and automation technology to stay ahead. Forrester has released our review of more than a dozen of those solutions and mapped them according to maturity and utility in our Tech Tide framework.
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
Newton, United States
+1 617-613-5730
Founded: 1983