Brennan Kilbane - Profile and Journalist Details
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Brennan Kilbane
Verified
Beauty Editor, Business of Fashion (BOF)
New York
Beats
Style , Culture , Travel , Beauty
Pornography, Sports, Politics
Content
By Brennan Kilbane Verified| Business of Fashion (BOF) Verified When Amy Liu, the founder of Tower28, was strategising her skin-friendly beauty brand’s latest launch — a powdered blush, called Getset — she considered all the standard launch options; a days-long festival of programming? An influencer trip, a Vogue advertorial or both? Liu decided to take a simpler, but equally — if not more — effective approach. “We’ll just send it to Trendmood,” she recalled thinking.
By Brennan Kilbane Verified| Business of Fashion (BOF) Verified Ever since the moment she was appointed chief executive of Olaplex at the end of 2023, Amanda Baldwin has been all about bonding. It’s a metaphor, and also not. Olaplex came to market in 2014 with a key ingredient, bis-aminopropyl diglycol dimaleate, that kicked off an arms race for products that protected and restored the bonds in hair broken by heat damage or the colouring process.
By Brennan Kilbane Verified| Business of Fashion (BOF) Verified When Amy Liu, the founder of Tower28, was strategising her skin-friendly beauty brand’s latest launch — a powdered blush, called Getset — she considered all the standard launch options; a days-long festival of programming? An influencer trip, a Vogue advertorial or both? Liu decided to take a simpler, but equally — if not more — effective approach. “We’ll just send it to Trendmood,” she recalled thinking.
Company Info
Business of Fashion (BOF)
The Business of Fashion is a London-based media company founded in 2007. It specializes in providing comprehensive coverage of the global fashion and beauty industries, which are valued at $2.5 trillion. The company is known for its authoritative analysis and serves as a vital resource for professionals in these sectors. The Business of Fashion operates a digital platform that offers breaking news, trend reports, and market intelligence on luxury, sustainability, marketing, and beauty. It provides industry insights tailored for creatives, executives, and entrepreneurs, along with advisory services that deliver strategic advice and thought leadership for stakeholders. The company has raised a total of $2.1 million in funding, with notable investors including Index Ventures, Felix Capital, LVMH Luxury Ventures, and the Financial Times. Its mission is to open, inform, and connect the fashion and beauty industries worldwide.
Founded: 2007