Bret Werner - Profile and Journalist Details
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Bret Werner
Verified
New York
Beats
transport and logistics, banking and insurance money market,capital markets real estate, infrastructure the stock market
Content
By Bret Werner| LinkedIn@ As we delve into the technological wonders of the 21st century, it's crucial to remember a recurring theme in historical innovation: experts often miss the mark on timing. From the steam engine to the internet, history shows that the adoption and impact of significant technologies often take longer than initially anticipated. I saw this firsthand when handling public relations on the agency side for the launch of ESPN.com - reporters told me this would eliminate their jobs in a matter of months.
By Bret Werner| Forbes Verified President, MikeWorldWide. Passionate about boosting brand voices globally for over two decades. When I’m working with my team to develop a creative, knock-it-out-of-the-park idea, what’s the first thing we do? Challenge conventional wisdom. In our business, we do this every day. But one aspect of the agency business remains stubbornly static: the request for proposal process, which is currently more akin to a hazing ritual than a productive courtship.
By Bret Werner| LinkedIn@ As we delve into the technological wonders of the 21st century, it's crucial to remember a recurring theme in historical innovation: experts often miss the mark on timing. From the steam engine to the internet, history shows that the adoption and impact of significant technologies often take longer than initially anticipated. I saw this firsthand when handling public relations on the agency side for the launch of ESPN.com - reporters told me this would eliminate their jobs in a matter of months.
Company Info
New York, New York, United States
+1 212-704-9727