Brian McKenna - Profile and Journalist Details
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Brian McKenna
Verified
Contributor, Freelance
Philadelphia
Beats
business, courts quirky features, events that affect people's lives and resonate with readers.I cover Connecticut. Crime, philanthropy politics, guns
science, sports,
Content
By Brian McKenna| harro.com@ Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketingSMB or enterprise, CPG or B2B — brands of all sizes and verticals are still struggling to get under Gmail’s spam thresholds. It’s not for lack of trying, either. Apple’s iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
By Brian McKenna| MediaPost Verified by Brian Raymond McKenna , 90 minutes agoApple’s iOS 18 update, which was announced this month, is expected to introduce significant changes for email marketers by the end of the year, potentially affecting engagement strategies. With Apple Mail's substantial market share, adapting to these updates is crucial. Key Features of iOS 18 for Email MarketersOne significant change is the introduction ofAI-powered automated reply suggestions.
By Brian McKenna| harro.com@ Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketingSMB or enterprise, CPG or B2B — brands of all sizes and verticals are still struggling to get under Gmail’s spam thresholds. It’s not for lack of trying, either. Apple’s iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States