Brian Michelotti - Profile and Journalist Details
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Brian Michelotti
Verified
Director of Content Strategy, Aberdeen Strategy & Research
Tarrytown
Beats
movies and tv home techgaming
Fashion, Entertainment
Content
Company Info
Aberdeen Strategy & Research
Aberdeen Strategy & Research is a market intelligence and research firm based in Boston, Massachusetts. Founded in 1988, it specializes in providing data-driven insights focused on technology adoption, customer management, and business operations. As a division of Spiceworks Ziff Davis, Aberdeen serves enterprises globally, helping them make informed decisions through independent research and predictive analytics. The company offers a range of services, including market research, intent prediction, and sector benchmarking. Its proprietary models predict purchase intent with high accuracy, and its Salesforce integration helps identify high-intent prospects. Aberdeen's research highlights key trends, such as the effectiveness of video marketing and the impact of structured onboarding programs on employee productivity. With a commitment to unbiased research, Aberdeen supports businesses in optimizing customer acquisition, employee retention, and technology ROI.
Waltham, Massachusetts, United States
'+1 858-535-6707
Founded: 1988